Singapore and Australian-based content material marketing agency Immedia has launched Contrend, a martech platform which is powered by synthetic intelligence and machine studying.The announcement:Following a yr of double-digit (16%) progress in content material marketing1 impacted by the pandemic’s digitisation of all industries, Singapore and Australia based mostly content material marketing agency Immedia has launched martech platform Contrend.
The artificial-intelligence and machine studying (AI and ML) powered platform provides true insights on how content material marketing campaigns are touchdown with audiences.
“We can’t method content material technique with out the proper expertise lens as a result of life is sophisticated, so naturally, our information footprint shall be sophisticated too. Contrend is the primary platform to deal with this ache level by interrogating content material information in methods it by no means has earlier than to transcend a simplistic snapshot of a person’s social shadow. The reality is persons are greater than their social media touchpoints and the best way that manufacturers interact them has to evolve to recognise this tectonic shift within the relationship,” stated Peter Bakker, CEO & Partner of Immedia.
The martech platform’s standout characteristic is its proprietary AI and ML-driven platform that builds full content material information units from public and available information to determine true viewers engagement, competitor insights and tendencies.
This means content material entrepreneurs can develop audience-centric technique, make data-backed selections based mostly on true viewers affinity, not short-term social media spikes.
The conventional method to content material technique depends on social media and search engine marketing information to know viewers pursuits. Such conventional methods miss out on insights about how video, audio, format or use of images impacts content material technique as they’re derived from reactive information pointing to an engagement footprint biased in direction of a loud 9 per cent2 of audiences. In this mannequin, competitor comparisons are skewed in direction of direct and recognized opponents, which leads to little differentiation from an already aggressive content material set.
Companies like Hilton Hotels, Standard Chartered Bank, KPMG, UOB and Trax Retail have used the distinctive platform underpinned by AI and ML to know the impression their content material is having on audiences, and make modifications to interact extra clients with larger effectiveness.
“Contrend is a chance for corporations to ship content material that their clients are in search of, construct credibility and a status as a thought-leader. This is the primary platform that offers manufacturers confidence in making really knowledgeable AI and ML-backed selections round their content material technique. We are excited to assist the crew’s progress and sit up for seeing them tackle pain-points and develop the brand new business customary for content material,” stated Guna Kaliannan, CEO of The O4 Company, an investor in Contrend.
The announcement follows Immedia’s US$1 million Series A fundraise to assist the launch of Contrend and Immedia’s international enlargement in 2021. To assist the worldwide curiosity from Contrend’s multinational clients, Immedia has launched places of work in Europe and the United States.
“Across Asia Pacific – arguably one of the vital fragmented and difficult content material markets – we’re already seeing thrilling efficiency outcomes for the businesses who’ve deployed our resolution, exhibiting a lot promise for our international enlargement,” stated Peter Bakker, CEO & Partner of Immedia.Source: Explore Communications media launch
