What is the Ideal Creative Frequency for Social Media?

Ad Performance Plateaus Beyond 5Up to 80% of the total potential impression on Ad Recall and Brand Awareness happens inside the first 2 exposures per week of a social media advertising marketing campaign.As you’ll be able to see in the graph above, incremental advert recall and consciousness begin flattening after the 4th impression, and we regularly see efficiency dropping after the sixth impression of the similar inventive on Twitter, LinkedIn, and Facebook.What this implies for you:Test a minimum of 3 inventive variations at a time for any given viewers.Refresh content material when frequency of views crosses 6.Lead with top quality, participating inventive property.Adapt your messaging to match buyer journey phases.Talk to us about Social Media greatest practices

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