Snapchat was a type of social media apps that took the world by storm with its canine and magnificence filters, making all of your selfies top-tier. It did not cease there! Some manufacturers noticed these filters as a chance to promote their merchandise and manufacturers. With the expansion of augmented actuality (AR), all of it got here collectively in essentially the most unimaginable manner. What if I informed you there was a manner to attempt on a product earlier than you even left your home? If this sounds sort of futuristic and a bit on the market, you would be proper — nevertheless it does exist!
Marketers have began working with Snapchat to create filters for his or her merchandise and manufacturers so that folks can “attempt it on” within the consolation of their dwelling and decide earlier than heading to the shop!
Keep scrolling as a result of media replace’s Saads Abrahams shares how manufacturers are utilizing AR and Snapchat to market their merchandise!
Before we get into the nitty-gritty, let me simply clarify what precisely the distinction is between AI and AR:
“Artificial Intelligence (AI) allows laptop purposes to mimic human-like intelligence and can resolve issues, make predictions and present options.
Augmented Reality (AR) enhances real-world objects on a digital platform to create an immersive setting.”
AR in social media
All of the technological developments are taking us to a complete new world — fairly actually in some situations. And when it comes to social media platforms, they’re at all times making an attempt to push the envelope and attempt new issues.
When Snapchat got here out in 2011, it took our selfies to the subsequent stage due to the actually cool filters that by no means existed on some other social media platform.
Sure sufficient, after Snapchat got here with all its cool AR filters, different platforms like Instagram adopted swimsuit.
With the expansion of AI and AR, Snapchat grew to become a platform that manufacturers began to promote their merchandise.
Marketing and AR
Marketers are always on the hunt to discover new and modern methods to increase buyer curiosity and get them to purchase their merchandise.
This is the place AR is available in as a cool and new manner for manufacturers to market their product. AR can assist your brand in a number of methods. Here are a couple of examples:
Boost brand engagement: AR has the flexibility to create a cool interactive expertise that folks cannot resist, which finally boosts your brand’s engagement.
Increase brand consciousness: Using AR creates distinctive and unforgettable buyer experiences that may now at all times be related to your brand.
Increase gross sales: By giving clients the possibility to just about attempt on a product, you might be giving them the chance to try your product and see in the event that they prefer it with out them having to do a lot.
According to a research revealed in The Journal of Marketing,
“Compared to consumers who sampled lipsticks utilizing product testers, consumers who sampled lipsticks on the AR interface spent virtually 50% extra time on the sampling fixture. These consumers additionally sampled 7.5 instances extra merchandise on common.”
Ways to use AR in social media
If you might be questioning how your brand could make use of AR in your social media advertising technique, listed below are a couple of methods to take into account:
Virtual product try-ons: If your brand is within the vogue trade, VR try-ons are a good way to let clients check out your merchandise just about earlier than they purchase them.
Interactive AR filters: These filters can create a enjoyable and partaking expertise that can be utilized to showcase your product. Creating a constructive affiliation with your brand by means of these experiences.
Product demos: Using AR to create digital environments the place purchasers can see how your merchandise work is good as a result of it helps them make buying selections.
Now some manufacturers have embraced all of the technological developments, and — with the assistance of Snapchat — have been in a position to implement this into their social media advertising methods.
Cartier and Snapchat
One of the latest manufacturers to associate with Snapchat to create an AR filter is the luxurious brand Cartier.
Cartier selected to have a good time its 100 years of The Trinity Collection by working intently with Snapchat. The duo created an AR filter that permits customers to attempt on their Trinity Ring on any finger they’d like.
The design and expertise that was put into this filter are fairly outstanding, as Cartier needed it to look as actual as doable. By making the ring transfer when your hand strikes, the filter additionally mimics the precise match and sparkle of the ring.
For a high-end brand similar to Cartier, this was a daring and sensible transfer. Not solely does it give everybody the chance to “attempt on” one among its merchandise, however it may possibly assist encourage many individuals to determine to now go and purchase it.
Gucci and Snapchat
Back in 2020, one other luxurious brand Gucci partnered with Snapchat. Throughout the collab, clients couldn’t solely attempt on two totally different pairs of its footwear, however they may additionally buy the footwear from a hyperlink on the filter, utilizing Snapchat’s new characteristic on the time — shoppable AR.
This was an excellent advertising technique because it was Covid, and individuals weren’t going into outlets and shopping for non-necessities. By creating an AR filter that allowed individuals to “attempt on” and purchase the Gucci sneakers within the consolation of their properties, the collab labored hand-in-hand with the present state of the world.
Sponsored AR filters
Another manner for manufacturers to market by means of AR on Snapchat is thru their sponsored AR filters.
According to Snapchat, “Sponsored AR Filters on Snapchat, a brand new augmented actuality (AR) advert providing that expands manufacturers’ attain past the pre-capture Lens Carousel. This advert placement happens after Snapchatters seize their content material with the Snapchat Camera, accessible by swiping to the post-capture Filter Carousel.”
By making use of those filters, manufacturers can:
seamlessly combine themselves into the on a regular basis lives of customers — serving to you keep related
maximise your brand engagement and consciousness, and
insert CTAs, driving customers to your brand off the platform.
What are your ideas on utilizing AR as a part of your advertising technique? Let us know within the remark part under.
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Looking for some extra social media advertising ideas? Then be certain to take a squiz at How to create TikTok adverts that don’t really feel like adverts — in 300 phrases or much less.
*Image courtesy of Canva Using AR and Snapchat to market your brand Marketing ideas Marketing concepts 2024 advertising instruments Marketing on social media Using AI for advertising Social media advertising Using AR for advertising AR advertising ideas AR in social media Marketing and AR Sponsored AR filters Snapchat AR filters Try-on AR filters How to improve brand consciousness AR in your social media advertising technique
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