Wistia, a number one video marketing platform for B2B companies, at present unveiled Wistia Live, a strong new characteristic that empowers B2B entrepreneurs to simply create, host, market, and analyze the influence of webinars and stay occasions. With this new addition to the Wistia platform, entrepreneurs can remodel single-use webinar content material right into a treasure trove of participating, beneficial video content material for B2B audiences.
For B2B entrepreneurs, webinars clearly work — research present that some 83 p.c of entrepreneurs discover they ship worth, and greater than 50 p.c watch at the very least one webinar per week. These numbers have steadily elevated because the begin of the pandemic as extra corporations turned to video to succeed in newly-remote audiences. But internet hosting webinars is an advanced, labor-intensive course of, requiring marketing groups to work throughout a number of platforms to plan, schedule, host, file and edit their content material.
“Marketers love every thing about webinars, besides the precise course of of creating one occur. The total ‘going stay’ course of is extremely traumatic and difficult, all to create a stay occasion that’s largely misplaced to time. We are flipping the script on this,” mentioned Chris Savage, Wistia’s CEO and co-founder. “With Wistia Live, we’re giving our clients a single, highly effective instrument to create efficient webinars and stay movies with worth that extends nicely past the day of the occasion.”
Wistia Live consists of a number of easy-to-use options that allow customers to:
Create: Produce participating and frictionless webinars and stay occasions that audiences will love from inside the Wistia platform.
Host: Live occasions are mechanically recorded and hosted in Wistia, so customers can seamlessly set up, edit, and share your newly created video content material.
Market: Collect new leads through occasion registration and embed the recordings on the web site to maintain leads coming.
Analyze: Keep monitor of webinar efficiency and on-demand video outcomes, all from one place.
According to Drew Franklin, Director of Marketing at HData: “Wistia Live has a lot better management than another stay video platform for entrepreneurs. To have the flexibility to simply bounce from major speaker to panel to display share with major speaker in a couple of clicks… I really feel like I’m operating a well-produced TV present with out the stress.”
Tomorrow, Wistia kicks off Webinarpalooza, a month-long celebration of the webinars powered by Wistia Live marked by one new video streaming each weekday. Webinars will cowl a broad vary of matters, from the intense (Wistia’s annual DEI report) and related (finest practices for making a profitable webinar; a stay recording of CEO Chris Savage’s “Talking Too Loud” Podcast) to the enjoyable and lighthearted (a Halloween Spooktacular and trivia contests). Full particulars may be discovered right here.
Pricing and AvailabilityWistia Live is offered on new Advanced and Premium plans. Marketers within the Wistia platform and the stay options may also join a trial account freed from cost for 14 days. More info may be discovered right here.
Wistia Live is only one element of Wistia’s latest firm and product development. To be taught extra about extra firm momentum, you possibly can learn extra on Wistia’s weblog right here.
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