Instagram Statistics Marketers Should Know in 2024 [Updated]

You could also be always monitoring your Instagram efficiency. But your model’s numbers alone aren’t sufficient to present you an entire image. You want to remain up to date with the newest Instagram statistics to grasp business benchmarks and tendencies.
Staying on prime of the newest social media stats will enable you to anticipate adjustments and fine-tune your technique accordingly. This is especially true for a platform like Instagram, which evolves quickly with new options.
So let’s check out a number of the prime Instagram stats that can inform your technique for 2024.
Table of contents

Instagram person statistics
Understanding how folks understand and use the platform will enable you to perceive one of the best ways to attach with them. This will enable you to develop Instagram finest practices to implement in your technique. These Instagram person statistics can provide you a greater look:
1. Almost each Instagram person makes use of the app alongside different platforms
According to information from Kepios, solely 0.2% of Instagram customers are distinctive to the platform. Numerous customers use it alongside different social media platforms equivalent to Facebook (80.8%), YouTube (77.4%) and TikTok (52.8%). That means having a strong cross-platform advertising and marketing technique is essential in your model to succeed.
2. Posting/sharing pictures or movies continues to be the highest exercise
In earlier years, folks have been largely utilizing Instagram to put up or share pictures and movies. The numbers aren’t altering a lot in 2024 with the Kepios report displaying that 70.4% of customers are utilizing the platform for that reason. This signifies a need for customers to be inventive and categorical themselves.
3. People are in search of leisure on the platform
The identical report exhibits that persons are more and more utilizing the platform for leisure. Looking for humorous or entertaining content material was the second hottest exercise, with 64.8% of customers participating in it. So manufacturers ought to get forward by creating Instagram content material that may entertain their viewers.
Instagram utilization statistics
How fashionable is Instagram in phrases of utilization? Let’s check out these Instagram utilization statistics to search out out:
4. There are 2 billion month-to-month energetic customers on Instagram
Latest studies present that Instagram has 2 billion month-to-month energetic customers. While not on the Facebook stage (over 3 billion), that is nonetheless large for manufacturers on Instagram. With the fitting methods to get extra Instagram followers, these customers may flip into loyal followers of your model.

5. US adults spend 33 minutes per day on the platform
Video-based platforms like YouTube and TikTok have turn out to be an enormous hit amongst social media customers. At the identical time, persons are nonetheless spending a major period of time on Instagram. In truth, time spent on Instagram has seen a slight enhance in the previous 12 months. U.S. adults are spending 33.1 minutes per day on the platform. This is a 3-minute enhance from the earlier 12 months.

Source: Insider Intelligence
Instagram viewers and demographics statistics
Understanding Instagram’s demographics information provides you an thought of the categories of people that use the platform. This helps you assess whether or not the platform is related to your target market. Here’s a fast breakdown of Instagram statistics associated to its viewers and demographics.
6. There are extra male than feminine customers
Based on obtainable information on Instagram customers worldwide by gender, there are extra male customers (51.8%) than feminine customers (48.2%) as of January 2023. The viewers is a close to even cut up, which means the platform isn’t inherently higher for reaching one demographic viewers over one other.
7. Instagram is hottest amongst youthful audiences
The platform sees the best utilization amongst folks aged between 18 and 34. People inside these age teams make up over 60% of Instagram’s person base. As such, the platform is right in case your target market consists of younger adults and Millennials.

Source: Statista
8. India and the United States have the best variety of customers
Much like different platforms, India leads the way in which even in terms of Instagram. The nation has 229.5 million Instagram customers. The United States comes subsequent with 149.35 million customers.
Instagram promoting and advertising and marketing statistics
Are you getting probably the most out of your Instagram promoting efforts? Is it even price it to market your model on Instagram? Here are a couple of Instagram stats to provide the solutions you want.
9. Instagram advert attain is rising
Along with the rise in customers, Instagram is providing a rise in advert attain. The Instagram statistics report from Kepios exhibits a 12.2% year-over-year enhance in advert attain. This makes the platform a super selection for manufacturers that need to promote on Instagram.
10. In-feed advertisements make up many of the platform’s advert income
Oberlo studies that Instagram advert income reached $50.58 billion in 2023. Out of this, in-feed advertisements have been a serious contributor. Meanwhile, advertisements on Instagram Stories made up 26.7% of the platform’s advert income. In 2024, it’s anticipated that Instagram advert income will attain $59.6 billion.

11. Feed advertisements have the next click-through charge (CTR) than Stories advertisements
A probable rationalization for the choice of in-feed advertisements is the upper click-through charge (CTR)
Brafton studies that the CTR for feed advertisements on Instagram ranges between 0.22% and 0.88%. Meanwhile, Stories advertisements have a CTR between 0.33% and 0.54%.
These numbers counsel that in-feed advertisements have the next potential to drive clicks than Stories advertisements. However, think about experimenting with totally different advert placements to see which one works finest together with your viewers.
12. The common cost-per-click (CPC) of Instagram advertisements is $0.00 – $0.25
Ad prices on Instagram are akin to different main platforms like Facebook.
According to a WebFX survey, the CPC for Instagram advertisements is between $0.00 and $0.25. Impressions price barely extra, with 46% of corporations paying between $0.00 and $4.00 CPM (cost-per-impression) per 1,000 impressions. Meanwhile, you may anticipate to spend round $0.03 to $0.08 in CPE (cost-per-engagement).

Source: WebFX
13. Brands see a median conversion charge of 1%
Bazaarvoice discovered that the typical conversion charge for top-performing manufacturers on Instagram was 1%. During this evaluation, it found an in depth relationship between attain and conversion charge.
Interestingly, it’s now not simply the manufacturers with smaller followings which can be boasting greater conversions. Brands having as much as 100k followers did see higher-than-average conversions in comparison with final 12 months (1.1% vs. 0.3%). And these with fewer than 10k followers nonetheless boast the best conversion charge (1.3%), however not as a lot of a lead as final 12 months (2.6%). However, manufacturers having between 500k and 1 million followers had comparable conversion charges as previous years (0.7%).

Source: Bazaarvoice
Instagram Stories and Reels statistics
Instagram presents a variety of content material sorts to select from, with Stories and Reels being fashionable choices. Check out these Stories and Reels statistics to see how these codecs are performing:
14. Story attain charge is choosing again up
In spite of a decline in the earlier years, the attain charge for Instagram Stories is lastly beginning to rise once more. According to a RivalQ research, smaller manufacturers with beneath 10k followers skilled probably the most important enhance (35%) in Story attain charge. Other teams skilled minor will increase whereas the attain charge for mid-size manufacturers flatlined.

Source: RivalIQ
15. Retention charge continues to say no with a rise in the variety of frames
The identical Rival IQ research discovered that the variety of frames you put up to your Instagram Stories determines how nicely you keep your viewers. After a serious dip from the primary two frames, the median retention charge stays at 81% by the fourth body. Story retention charge begins to dip under 75% after the seventh body.
16. Short narrative-type Stories are the preferred format
When it involves the kinds of Stories that folks need to see, quick narratives are the preferred. Thirty-five % of shoppers choose some of these Stories with a mixture of pictures, movies and textual content. Stories with quizzes and polls have been one other fashionable choice.
So should you’re operating out of Instagram Story concepts, use these stats to brainstorm new concepts that have interaction your viewers.

Source: HubSpot
17. Reels nonetheless have the best attain charge
Since their introduction, Reels have continued to surpass different content material sorts in phrases of attain. A Socialinsider research discovered that Reels see a median attain charge of 30.81%. That’s double the attain charge of different content material codecs. Even in phrases of impressions, Reels surpass different put up sorts with 2x extra impressions.

However, this upward development may quickly finish because the visibility of Reels experiences a slowdown. The RivalIQ research from earlier discovered that Reels had the smallest enhance in attain in comparison with different put up sorts.
18. Reels engagement is dropping
On that notice, engagement charges for Instagram Reels are beginning to drop. The SocialInsider research discovered a 25% decline in Reels engagement over 2023.
That stated, the typical engagement charge for Instagram Reels nonetheless stands at 1.23% per put up and it continues to be probably the most participating Instagram put up kind.

Source: SocialInsider
The declining numbers in engagement don’t imply manufacturers ought to cease creating Reels. Rather, it signifies a must create Reels content material that engages your viewers. Check out our Instagram Reel concepts information to create capitvating Reels and sustain with the competitors.
Instagram for enterprise statistics
So far, the advantages of Instagram for advertising and marketing what you are promoting are clear. Let’s additional dive into these Instagram for enterprise stats to essentially perceive its worth:
19. 70% of buyers look to Instagram for his or her subsequent buy
Internal Instagram information reveals that 70% of buyers look to the platform for his or her subsequent buy. Meaning that is the place folks go to search out buy inspiration and uncover new merchandise.
20. More than half of Instagram customers observe/analysis manufacturers and merchandise
Although folks largely use Instagram to share and eat content material, that’s not the one factor they do. The excellent news for manufacturers is that loads of customers have interaction with manufacturers on the platform.
Based on the identical Kepios Instagram statistics report above, 62.7% of Instagram customers observe or analysis manufacturers and merchandise on the app. This makes it the third most most well-liked exercise on Instagram, highlighting the platform’s function in informing folks’s shopping for selections.
More importantly, it’s probably the most used platform for researching and following manufacturers and merchandise in comparison with all different social media platforms.
Instagram influencer statistics
Instagram’s place in the influencer advertising and marketing panorama continues to solidify. This implies that many manufacturers are turning to the platform to execute their influencer advertising and marketing campaigns. Here’s a fast have a look at some main influencer advertising and marketing stats for Instagram:
21. Instagram is the highest platform for influencer advertising and marketing
Unsurprisingly, Instagram is probably the most used platform for influencer advertising and marketing. The newest stats reveal that 80.8% of entrepreneurs plan to make use of it for influencer advertising and marketing in 2024. So should you’re planning to work with influencers, Instagram is a superb place to begin.
22. Most Instagram influencers are nano influencers
According to Statista, nano influencers having 1,000-10,000 followers make up 65.39% of Instagram influencer accounts. Micro-influencers are the second hottest group making up 27.73% of influencer accounts.

Source: Statista
This is nice information for manufacturers, particularly with the recognition of nano influencer advertising and marketing. It means manufacturers have an abundance of choices on the platform to search out the proper influencers with the fitting area of interest and engaged audiences.
Making probably the most of those Instagram stats
The above Instagram statistics offer you a clearer image of the panorama, so you recognize what you’re up in opposition to. Make probably the most of them to construct a strong Instagram advertising and marketing technique in your model.

Instagram stats FAQs

How do you see put up stats on Instagram?

You can see your Instagram put up stats by tapping on the “View Insights” button beneath the put up. Keep in thoughts that put up stats are solely obtainable to customers with a enterprise or creator account.

How efficient are Instagram Reels for advertising and marketing?

Instagram Reels see the best attain and engagement amongst all different media sorts. This makes it a extremely efficient option to market your model.

How has Instagram influenced social media?

Instagram has introduced on a social media evolution in terms of media utilization. Instagram’s deal with visible content material has influenced different social media platforms to additionally undertake extra visible codecs.

What technology makes use of Instagram probably the most?

Instagram sees probably the most utilization among the many Gen Z and Millennials populations.

What is the breakdown of Instagram customers?

The breakdown of Instagram customers by age group is:

13-17 years – 8%
18-24 years – 30.8%
25-34 years – 30.3%
35-44 years – 15.7%
45-54 years – 8.4%
55-64 years – 4.3%
65+ years – 2.6%

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