Editor’s Note: Social Skills is a bi-monthly function in RISMedia’s Daily News targeted on social media and digital advertising and marketing ideas, tendencies and options for brokers and brokers.
As the TikTook ban looms—with the Protecting Americans from Foreign Adversary Controlled Applications Act now signed into legislation and in movement—there’s many in the true property business that really feel a bit uncertain about how their advertising and marketing efforts can be affected. TikTook is a powerful advertising and marketing platform for REALTORS®, particularly these trying to join with youthful audiences like Gen Z.
While dropping TikTook would undoubtedly be a loss for the advertising and marketing portfolio of many brokers, it doesn’t have to be the top of efficient social media advertising and marketing. REALTORS® can flip the success they discovered of their TikTook advertising and marketing into success on different social media platforms, if they understand how to take benefit.
Here are a number of methods to re-route your social media advertising and marketing within the occasion of a TikTook ban within the U.S.:
Start sharing Instagram Reels
Instagram created Reels to each rival and emulate TikTook’s success within the social media world. Reels will submit on to your followers’ feeds and can seem as advisable posts within the feeds and discover pages of others, however additionally they share to the Reels tab on Instagram’s app, which has the same vibe to TikTook’s For You web page.
To convey your TikTook content material to Reels you actually gained’t have to make any modifications. The Reels tab not solely has the same look to TikTook’s For You web page, however its algorithm is nearly the identical (that means no matter kind of content material a consumer watches and likes they’ll obtain extra of0. This signifies that no matter content material you’d submit on TikTook and nonetheless you’d tag it would work the identical.
Creating a YouTube Channel
While this can be a barely totally different medium than TikTook itself, YouTube’s energy as a advertising and marketing device can’t be underestimated. One the unique types of social media, YouTube has enviable lengthy standing success as a video sharing platform.
The content material you share right here will be related to what you created for TikTook, however you may get quite a bit longer type with it. The consideration span on TikTook hardly ever lasts greater than 3 minutes, however YouTube’s consideration span can final to an hour or extra relying in your content material type.
Some methods to make content material on listed below are sharing house excursions, however sharing a number of from an space in a video as a substitute of only one per video like TikTook. You might share insights on the most recent housing market information, and recommendation for potential consumers and sellers. You may also share native enterprise and restaurant suggestions to your space to appeal to movers and model your self as a hyperlocal skilled. There’s many extra methods to produce YouTube content material, and so they all give the liberty to market your self in your personal means.
Taking benefit of YouTube Shorts
YouTube Shorts was one other social media creation to emulate TikTook’s success. While it hasn’t been as profitable as Instagram Reels or TikTook itself, the occasion of a ban might give this sub-set of Youtube the possibility to grow to be infinitely extra common.
Similar to Instagram Reels, YouTube Shorts additionally has its personal tab on the platform together with showing on consumer’s house pages. The algorithm additionally works just about the identical. So, following together with Reels, no matter sort of content material you’d submit on TikTook will be replicated right here.
Another perk of YouTube Shorts is to take clips of your YouTube movies and share them to Shorts, to draw extra consideration to the total size movies in your channel.
Are you trying to enhance your on-line presence, improve your content material and develop your actual property enterprise? RISMedia’s ACESocial is actually easy content material advertising and marketing confirmed to spotlight your experience, improve engagement, generate leads and construct model consciousness—multi function place. To be taught extra or join as we speak, go to acesocial.rismedia.com.
https://www.rismedia.com/2024/04/30/social-skills-refocus-your-social-media-marketing-tiktok-gets-banned/
