Brandcast included in New Tech: Content Engagement Solutions for B2B

Brandcast—the primary no-code digital buyer expertise platform—introduced at the moment that they’ve been included in Forrester’s latest report: New Tech: Content Engagement Solutions For B2B, Q3 2021. Brandcast is cited in the Interactive Content Studio performance section of this new report.
“Brandcast’s inclusion in this Forrester report aligns with our mission to remodel the way in which firms create buyer experiences for a digital-first world,” stated Kristina Valkanoff, Brandcast’s Chief Customer Officer. “We imagine that each customer-facing enterprise staff wants highly effective, but easy-to-use content material creation instruments. Brandcast takes the ache out of making interactive digital experiences.”
B2B enterprise sellers and entrepreneurs are looking out for new methods to interact prospects and convert gross sales in an more and more digital enterprise panorama. Written by Laura Ramos, Forrester VP and principal analyst, New Tech: Content Engagement Solutions For B2B highlights necessary applied sciences that “promise customer-facing B2B groups extra engaged purchaser interactions and more practical gross sales conversions.”
Ramos writes that “content material has turn into the first instrument that firms should use to create dialogue with prospects and domesticate relationships with prospects on-line, and that content material should be related, invaluable, and interactive to win consumers’ consideration and draw them into dialog.”
According to Forrester, established distributors are targeted on content material administration, not engagement, and have but to make investments or acquisitions in the gross sales content material options or content material advertising platform expertise classes, the place content material activation and monitoring are higher-ranking necessities.
Our key takeaways of the report embrace:
Personalization provides relevance and lets consumers make their very own decisions. Buyers usually tend to interact with content material that’s related and invaluable. There’s a requirement for intuitive consumer interfaces that enable prospects to simply navigate their very own journey.
Virtual conversations are fueled by interactive applied sciences. Personalized video, 3D excursions, and dynamic, mobile-responsive shows successfully interact consumers throughout house and time. But sellers and entrepreneurs are simply starting to leverage new, extremely interactive applied sciences.
Activating and monitoring content material helps sellers and entrepreneurs reply key questions. Content is most dear when it’s backed by granular, private information. Detailed engagement monitoring collects particular person information and empowers enterprise groups to ship the suitable content material on the proper time. Knowing precisely who’s interacting with their content material and when lets sellers and entrepreneurs take motion and drive income.
Accelerating demand has influenced VC funding. Content Engagement Solutions are seeing each elevated demand and elevated funding from Venture Capital.
“The COVID-19 pandemic compelled sellers of all kinds to undertake digital expertise and discover new methods to succeed in distant consumers. Content engagement options noticed a robust uptick in enterprise curiosity and gross sales throughout 2020 consequently, together with a pointy flip upward in VC funding in the course of the first 4 months of 2021.” – Forrester Research Inc.*

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