Marketing software program agency FMG Suite has made content material marketing and digital prospecting for advisers pocket-sized with the launch of its new cell app that is accessible for iOS and Android.
FMG Suite introduced Tuesday that the roughly 14,000 customers on the platform are capable of uncover and share related content material from the agency’s content material library with their prospects and shoppers by way of their cell phones. The FMG Suite app launches at a time when digital marketing continues to be of elevated demand as extra advisers shift from referral-centric strategies of progress to a digital marketing centric means of rising.
Advisers, that are subscribed to the FMG Suite cell app, may have entry to all types of content material marketing, a kind of marketing that makes use of the creation and sharing of on-line supplies like movies, blogs and social media, to drive consumer engagement.
“We see engagement charges of 40%-plus when our customers share well timed content material,” mentioned FMG Suite CEO Scott White in an announcement. “Now we’re making it even simpler for monetary professionals to share that info shortly.”
Digital marketing options is slated to be the biggest deliberate enhance in web spending for an adviser’s tech stack all year long, in line with the InvestmentNews Adviser Technology Study. Spending on this class contains software program and different instruments related to electronic mail marketing — an space talked about by 87% of respondents, social media (71%) and web site design (60%).
The FMG Suite app will ship customers cell notifications about new content material addressing present occasions, breaking information and holidays, in line with the announcement. Advisers may also schedule and assessment electronic mail sends with a marketing calendar and choose social media profiles to share with shoppers and prospects. Compliance can also be built-in into the cell app, with posts routinely going via compliance approval as wanted.
FMG Suite’s cell app launches after the platform closed its acquisition of the digital marketing platform Twenty Over Ten in a deal that additional cemented FMG’s spot as the highest marketing tech supplier utilized by impartial monetary advisory corporations.
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