NEW YORK, Aug. 9, 2021 /PRNewswire/ — In the midst of their enlargement into the U.S. market, TAKUMI, an award-winning worldwide influencer advertising, branding, and social media platform, right this moment introduced their acquisition of Unieed, a content material and strategic media-buying company that makes a speciality of content-driven campaigns working with main outside and biking manufacturers. Since 2015, TAKUMI constantly works to develop their expertise and choices so as to additional their mission of professionalizing and rising the creator economic system. TAKUMI’s evolution of createch allows creators to commercialize their skills and have seamless enter into model activations. This acquisition solidifies TAKUMI’s ample progress inside the U.S. together with the addition of a number of new hires in management roles.
The acquisition of Unieed will develop their world paid media choices, in addition to construct out the paid media crew in each TAKUMI’s London and New York workplaces. With practically a decade of paid content material pushed marketing campaign expertise, Joe Adsett, Founder and Managing Director of Unieed, and a Facebook Certified Media-Buying Professional has led over 3,000 profitable advertising campaigns the world over, and will now be a part of TAKUMI as their Paid Media Director.
“I’m excited to be a part of the TAKUMI crew to bolster their paid media choices and develop companies to present and new shoppers, solidifying our distinctive options to each manufacturers and particular person influencer creators,” says Joe Adsett, Paid Media Director. “Amplification hasn’t modified exponentially inside the previous few years, leaving the trade with low hopes and appreciable room for innovation. TAKUMI is constantly evolving to meet the wants of manufacturers and influencers in an ever-growing digital house.”
TAKUMI is rising their expertise to help their rising portfolio all through the summer season, with new hires together with:
Kristy Engels- Chief Marketing Officer
Sara Joy Madsen- Managing Director
Eric Martucci- Managing Partner
Joe Adsett– Paid Media Director
Allison Hunter- Head of Delivery
Grieg Swanson- Associate Client Director
Matt Timko- Account Manager
Sparkle Ramjohn- Finance Manager
Their experiences and experience deliver a sturdy perspective to range and inclusion, and evolves TAKUMI’s distinctive and knowledgeable strategy to influencer advertising inside their genuine and collaborative workspace. Sara Joy Madsen brings strong insights into TAKUMI’s new gaming collective, a vertical that’s seeing exponential progress following the explosion of eSports in 2020. Collectively, the brand new hires beforehand labored at Vice Media, Mediacom, Stitcher, The Katy Barker Agency, Pier 59 Studios and Beauty Strategy Group. They have labored with quite a lot of manufacturers together with Spotify, Coca-Cola, Microsoft, Anheuser Busch-In Bev, Vogue, Calvin Klein, Nike, and Jimmy Choo.
“As we develop our presence within the U.S., we’re ecstatic to be a part of forces with Unieed, rising our paid media choices to deliver an evergreen portfolio of expertise to our model companions and influencers,” says Mary Keane-Dawson, CEO. “With the acquisition and additions to our crew, TAKUMI continues to spearhead the narrative that influencer advertising is a key part to manufacturers’ success within the U.S. TAKUMI is making certain creators understand their full potential and energy, and evokes manufacturers to give voice and illustration to those that in any other case could be unheard.”
About TAKUMI
TAKUMI is an award-winning influencer advertising company that works with creators who can deliver manufacturers nearer to tradition and society, creating cultural relevance and fueling resilient model relationships. TAKUMI believes creators who carry affect and have constructed genuine relationships with their viewers have the ability to earn belief and present model worth past static product placements. TAKUMI faucets into these relationships to ship creativity and actual model ROI on creator campaigns and innovation inside the createch class.
SOURCE TAKUMI
