eBay Pushes Refurb and Priority Listings through Affiliate Marketing

eBay advised affiliate entrepreneurs it’s working to make it simpler for them to advertise Certified Refurbished items through the Item Condition area, after including it to its ePN Transaction studies in April.

The eBay Partner Network associates program (ePN) rewards members for attributable visitors and gross sales. Michael Lill, Director of eBay Partner Network, additionally advised individuals that ePN workforce had a productive second quarter.

In addition to Item Condition monitoring, he pointed to improved curated feeds and Priority Listings. Lill stated eBay had launched the idea of “Priority Listings” in June, describing them as “gadgets which are significantly invaluable for eBay sellers to promote.”

“ePN is devoted to serving to our sellers optimize their enterprise, so we laid the inspiration by including new “Priority Listings” flags and monitoring parameters to all of our feeds,” Lill stated. “Over time, we’re hoping to supply bonus pricing in order that we reward our companions who efficiently drive conversions of those listings.”

The associates program is one among many levers eBay makes use of to push its precedence tasks, which embody the Certified Refurbished program (out there solely to producers or manufacturer-approved distributors) and its Vertical Strategy.

Earlier this 12 months, eBay killed its legacy ePN “rover” hyperlinks, as we reported in February, and by the top of the 12 months, the ePN associates program will not help eBay’s Finding API, Shopping API, or Trading API.

You can discover Lill’s letter to eBay associates on this LinkedIn put up.

Ina SteinerIna Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a broadly cited authority on market promoting and is writer of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her weblog was featured within the e book, “Blogging Heroes” (Wiley 2008). Follow her on Twitter at @ecommercebytes and ship information tricks to [email protected] See disclosure at EcommerceBytes.com/disclosure/.

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