The Long-Awaited PI LIVE London 2021 Agenda is Here

As the world’s premier efficiency and affiliate marketing online convention, PI LIVE London is the proper probability to come back collectively to debate and debate the necessary subjects throughout the ever-evolving channel.

This 12 months’s occasion will happen in a hybrid format, with all classes happening at London’s Old Billingsgate on 19-20 October in entrance of a reside viewers. For those that aren’t capable of attend in-person, the classes will even be live-streamed on the occasion app. Questions might be taken from each in-person and on-line audiences, that means no one will miss out on the motion.

The group behind PI LIVE London has been working to create the rigorously curated agenda, and it has lastly been launched so that you can discover. Here’s a pattern of only a few of the unimaginable classes you’ll be able to attend:

Innovation: Buy-Now Pay-Later Publishers

Catherine Comerford, EMEA Accountable Lead of Affiliate at Klarna

It’s now a rarity when on-line shops don’t present some type of buy-now, pay-later choice at checkout. The rise of those publishers was kicked into overdrive over the last 12 months, however the place do these new publishers sit throughout the channel, what worth do they drive, and the way can they act as part of a full-funnel programme? 

The Evolution of the Partnership Economy

Adam Clisby, Affiliate Marketing and Partnerships Specialist at Vodafone

Elaine Wan, Head of Affiliates and Partnerships at

Edith Batchelor, Senior Affiliate and Digital Partnerships Manager at Boohoo 

The international marketplace for affiliate and accomplice advertising and marketing is rising at 10% 12 months on 12 months, with manufacturers transferring in the direction of excessive performing affiliate programmes which characteristic a mixture of affiliate companions driving worth at each stage of the shopper shopping for journey. This panel will take a look at the state of the trade, the transfer in the direction of ‘companions’, and listen to immediately from manufacturers on their challenges adopting this channel.

Why the Dawn of a New eCommerce Baseline Means you Need to Demand More From Your Affiliate Platform

Ian Charlesworth, Regional Managing Director at Awin

When our trade lastly reunites at PI LIVE this 12 months, we’ll be returning to an e-commerce panorama profoundly altered. The mass adoption of on-line purchasing, mixed with the migration of many companies to the web, and entrepreneurs lastly totally embracing performance-based advert fashions, have damaged affiliate into the mainstream as soon as and for all.

How Community Commerce is Driving New Kinds of Shopping on Digital Platforms

Alex McIlvenny, Head of Growth Partnerships at TikTok

Thiago Correa, Managing Partner at Performics @ Publicis

TikTok is dwelling to a brand new sort of purchasing tradition – Community Commerce is the mix of group, leisure, and purchasing that makes product discovery so distinctive on the platform. Just one instance of Community Commerce in motion is the #TikTokMadeMeBuyIt hashtag, which showcases the merchandise the group found on TikTok and has generated over 4.5B views to-date.

Countless manufacturers have reaped the advantages of community-driven, natural traits on the platform like #TikTokMadeMeBuyIt by real-time engagement and motion. In this session, hear from TikTok on how over the previous 12 months, manufacturers have skilled the facility that TikTok’s group and platform can unleash for his or her companies and finally, their backside line.

What is the True Difference Between a B2B Partnership and an Affiliate Relationship?

Nic Yates, Head of Global Affiliate Partnerships at Silverbean

Sophie Walsh, Affiliate Marketing Manager at Missguided

Wilmar Klein, Senior Manager of Affiliate Marketing at PUMA

Sennai Daniel, Affiliate Manager at Hostelworld

This session will take a look at the challenges of writer recruitment, optimisation, greatest writer expertise, model to model partnerships and influencer content material delivering a mature affiliate programme. You will learn to establish the importance of B2B partnerships, encompassing a degree of custom and maturity for SME, Mid Market and Enterprise manufacturers.

The Reinvention of Advertising: The Necessity for Data-Driven Influencer Marketing at Scale

Ricky Ray Butler, Chief Executive Officer at BEN Group 

The media and leisure trade is experiencing huge change by the use of decentralisation, with new platforms and creators rising day-after-day. For manufacturers particularly, navigating a decentralised leisure panorama may be overwhelming – how do you determine the place to speculate advertising and marketing {dollars} in a world of limitless content material choices, cross-platform content material, exclusivity and waning viewer consideration?

Now is the time to grab the chance to begin connecting and safe your ticket. Head to the PI LIVE London web site to view the remainder of the wonderful agenda, and to search out out extra concerning the ticket varieties and costs.

If you’ve gotten any questions or queries relating to the occasion, please be at liberty to get in contact with the group.

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