FairPrice Group has appointed Alison Ee as its new director and head of shopper and marketing, retail enterprise. The function was beforehand held by Kelvin Tan, who joined Standard Chartered Bank as CMO, digital financial institution.
According to her LinkedIn, Ee (pictured) was most just lately FairPrice’s director, group content material, social design for virtually two years; the place she spearheaded the formation of the model’s centre of excellence for content material, social and design to present strategic help in content material marketing, social media administration and design counsel to FairPrice entities.
Before FairPrice, Ee was director of marcomms at NTUC Social enterprise for 4 years, and PR and MD and co-founder of Media Flair Communications for over a decade. During her time at Media Flair Communications, Ee managed profitable campaigns for regional and worldwide shoppers reminiscent of Estee Lauder Group, Lane Crawford Joyce Group, Uniqlo and Swatch Group, her LinkedIn mentioned.
Ee additionally beforehand labored as deputy head of branding and promotions at Singapore Press Holdings (SPH) and as head of branding and promotions at Blu Inc Media, which was acquired by SPH, her LinkedIn added.
Meanwhile, FairPrice acquired dad and mom to spend high quality time with their kids by happening a “foodventure” (meals journey) with its marketing campaign “Cook Up Fantastic Foodventures This Holiday” earlier this yr. The marketing campaign put collectively three “foodventures” that households may embark upon through the June college holidays and provided sources reminiscent of exercise sheets and audio storybooks to get their children curiosity and a spotlight.
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