GUEST COLUMN: Digital marketing strategies to prepare for the festive season

Mumbai: If a yr is sort of a movie, then the festive season is the climax scene of the yr! Consumers are all set to fill their on-line procuring carts with superb presents this festive season. According to the shopper synopsis, the yr 2021 will document numerous traction from the non-metro sectors. So, the excellent news is that buyers can have a plethora of manufacturers to discover, and e-commerce companies can have profitable sale alternatives this festive season.
Over 60 per cent of the world inhabitants is on the web, and it’s elementary for on-line manufacturers to plan and leverage the festive season campaigns for additional market good points. Regardless of the pandemic state of affairs, influential digital marketing strategies have been confirmed efficacious in attracting the audience. So, on-line manufacturers can undoubtedly leverage model marketing and promoting techniques to stand out in the digitally revolutionised world and purchase extra customers.
Festive seasons enable entrepreneurs to run well-tailored strategies and campaigns which give attention to rising the model worth and sustaining a excessive ROI.
What Makes Festive Season Campaigns Exclusive?
Festive Season is a peak enterprise time for manufacturers as a result of at the moment of the yr prospects bask in dramatic procuring sprees and spend lavishly. Amid all the jovial festive ambiance, manufacturers replicate related feelings to their prospects by way of reductions and bonanza presents so as to purchase customers and increase gross sales. Holding to these specifics, marketing professionals body best-performing digital strategies that compel shopper buy motion.
Guiding Analysis:
Before strategising a brand new marketing plan, it’s important to analyse earlier efficiency. The evaluation sheds mild on:
●      Sales site visitors data.
●      Top and underperforming services.
●      Ad efficiency.
●      Customer curiosity.
●      Landing web page efficiency.
●      Web pages that lead to most conversions.
●      Channel that drives excessive person site visitors/ engagement.
Best Performance Marketing Strategies for Festive Season 2021:
Customised Festive Emails (Email Marketing)
Email marketing is a promising and cost-effective marketing software, particularly throughout the festive season. Businesses can draft an occasion-themed e-mail together with personalised greetings, reward hampers, and vouchers to interact with the prospects. Research exhibits festive emails are extra doubtless to be opened and adopted by a majority of shoppers.
Discount Offerings
While promoting merchandise, companies ought to add low cost presents with artistic advert copies and graphics to goal customers. Brands can promote festive vouchers and engaging CTAs, resembling ‘restricted interval supply’ to appeal to patrons.
Festive Ad Campaigns (Google and Facebook)
It is essential to promote advert campaigns through related and high-performing channels. The cause is that it will increase the scope of brand name visibility, lead era, and person acquisition. So, increase adverts to scale the attain and promote your communication digitally.
Seasonal search engine optimization Implementation
Correct analysis of the festival-related key phrases will information the content material to the high of the SERPs. Using high-ranking key phrases eases search engine optimization practices and drives extra guests to rise gross sales.
Festive-themed Video Marketing
Undoubtedly, video marketing has the finest efficiency metrics over all different marketing classes. It is confirmed that well-planned video commercial gathers 3 times extra views in contrast to different types of content material. Plus, visible illustration helps folks join higher with the model and its choices.
Engaging Push Notifications
Push notification is a brand new and terrific efficiency marketing tactic. It is taken into account one among the finest strategies to hold customers in the loop. As per the information, folks work together 5 instances higher with push notifications than emails. Now, sharing updates, presents and bulletins are straightforward with push notifications.
Deep Linking
Deep linking is by far the finest redirecting technique, during which app manufacturers can direct their adverts to the product touchdown web page when clicked. This will increase product web page site visitors and lets the buyer interact with the focused product effectively inside the app.
Festive Content Marketing
An picture or video with relatable content material stirs up the prospects’ feelings to join higher. Relatable content material urges viewers to share it amongst their social circle, rising the model’s visibility. And, content material marketing holds that energy the place you’ll be able to appeal to the viewers with phrases.
Remarketing Ads
Remarketing adverts are utilized in the center and bottom-funnel to increase person conversion. These adverts are product and service-centric and goal customers who’re conscious of the model. 
(Siddhartha Vanvani is the founder & CEO of Digidarts. The views expressed in the column are private and could not subscribe to them.)

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