LONDON — FleishmanHillard has added to its client and model advertising and marketing apply management within the UK with the appointment of Rob Mayhew to the brand new position of head of affect and retail.The social media, influencer and content material specialist joins the agency after a brief interval of consulting throughout a number of of its main shoppers, together with Unilever and Fitbit. Mayhew has almost 20 years’ expertise within the shopper and digital sectors, having labored in-house and in businesses together with Ogilvy Social.Lab on content material methods and social media campaigns for manufacturers reminiscent of McVities, GSK, Lacoste and Tom Dixon, in addition to international shopper methods for Bacardi, Molson Coors and General Mills. He can also be a longtime TikTok content material creator.In his new position, Mayhew will deal with serving to client manufacturers “make an affect and drive gross sales in a web-based and content-first world.” He may even lead the buyer and model advertising and marketing apply in growing digital multi-channel content material and influencer advertising and marketing methods, and defining how the company works with creators and navigates the diversification of influencer content material and channels.Consumer apply associate and director Nina Bautista stated: “This is a very thrilling and strategic rent for our apply, and one thing that we have now been working in the direction of for a while. We’ve little doubt that Rob’s distinctive experience and fervour for social tradition will elevate our work, enabling us to create extra built-in and progressive client campaigns which are digital first and gross sales centered”.Mayhew added: “I’m excited to have joined FleishmanHillard as a part of the buyer workforce and am trying ahead to collaborating throughout the company. The manufacturers who’re doing finest popping out of Covid have been embracing influencers and content material creators in a manner that places them centre of their social technique; and I am unable to wait to work with our wonderful roster of manufacturers”.
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