Following a aggressive pitch, Medium Rare has been awarded a three-year contract as Officeworks’ content material company of alternative.
The partnership will see Medium Rare ship content material technique and publishing companies throughout Officeworks’ enterprise items in a variety of channels, together with on-line, social and instore.
Officeworks will avail of Medium Rare’s full spectrum of companies for each ‘always-on’ and marketing campaign content material that reply to its advertising and marketing aims all through the calendar yr. These companies embrace: strategic insights to tell content material; Web optimization-led and omni-channel content material technology for buyer segments; and multi-media companies together with video, dynamic imagery and content material with excessive social forex.
The prolonged remit follows the March 2020 launch of Noteworthy, an internet content material hub for Officeworks’ prospects, developed with Medium Rare. The hub delivers utility-driven listicles and interesting movies to encourage prospects to study and create, driving important gross sales quantity for Officeworks.
Noteworthy has been globally recognised by the Content Marketing Institute (US) on the 2021 Content Marketing Awards for Best Content Marketing Program in Retail and by the Content Marketing Summit (Asia) 2021 because the Best Use of Branded Digital Content.
Medium Rare managing director, Gerry Reynolds stated: “We’re excited to increase our content material companies throughout channels and reinforce key marketing campaign messaging with a view to ship options to prospects and encourage actions that finally drive gross sales and model love for Officeworks.”
Jess Richmond, Officeworks’ common supervisor advertising and marketing and insights, stated: “We are delighted to be getting into into an prolonged partnership with Medium Rare. The relationship has already led to an award-winning finest at school content material program for Officeworks that we’re very pleased with, we now sit up for taking this to the following degree embedding content material into all elements of the shopper journey, each on-line and offline”.The Officeworks content material technique and publishing companies will probably be delivered by a devoted workforce at Medium Rare, led by Editor-in-Chief Jo McKay.
https://www.bandt.com.au/officeworks-appoints-medium-rare-at-its-content-agency/
