Serial entrepreneur and Dragon’s Den winner Lex Deak scores £2M for his new shopping app BASKET

Serial entrepreneur and Dragons’ Den winner, Lex Deak, has not too long ago secured £2 million for his new app, BASKET.
Notable buyers embody Lightbank, the VC agency based by Groupon co-founder, Eric Lefkosky, in addition to co-founder and CEO of WorldFirst, Jonathan Quin, and Mumsnet founder and CEO, Justine Roberts.
Basket goals to revolutionise the web shopping expertise when it arrives in January 2022.
Shoppers can bookmark potential purchases from anyplace on or offline and organise them in a single house. The BASKET app will then inform them of value drops or any reductions obtainable on their objects.
This is nice for time-poor consumers who don’t have time to trace reductions or offers and who’re sick of being bombarded by annoying irrelevant advertisements.
BASKET believes this extra focused method will imply customers usually tend to go forward with their purchases. In flip, this can profit retailers, who can face shopping basket abandonment charges of as much as 75% in some circumstances.
Shoppers may also share their BASKETs with their social media followers and can earn fee if they assist to generate purchases – tying in with the rising influencer advertising and marketing business.
Basket Founder and CEO Lex Deak stated:
“I like to bag a discount however like many busy individuals, I battle to search out time to trace offers and reductions and I do know the frustration of lacking out on financial savings, particularly when trying for holidays and larger ticket purchases.
“That’s why I imagine BASKET goes to remodel the shopping expertise for tens of millions of individuals, giving them the ability to simply get the perfect deal. BASKET can also be going to be an excellent instrument for influencers and creators – permitting them to share curated BASKETs with their followers.
“It’s nice that buyers are additionally seeing the massive alternatives right here and recognising the superb staff behind this mission. The response from early testing has exceeded all expectations and I can’t wait to get BASKET in customers’ fingers in January.”
Lightbank VC stated:
“We are thrilled to help the staff at BASKET as they work to offer consumers a frictionless manner to purchase something on-line, at the perfect value. The international e-commerce market is huge ($4trn!) however has lacked innovation within the shopping cart expertise. We imagine BASKET can unify the shopping expertise throughout the online making it sooner, simpler, and cheaper for customers to buy on-line.”
— Press launch


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