Gibson Yuen, Head of Likee Operations in Bangladesh
Founded in 2012 by Dom Hofmann, Rus Yusupov, and Colin Kroll, Vine was a six-second looping video app that took the world by storm since its inception. In nearly two months, Vine grew to become the preferred and most utilized video-sharing app available in the market.
The quick video kind has turn into the middle of consideration in a really transient timeframe. It is low-cost, straightforward to ahead, and shares options that meet folks’s present fast-paced lives and their demand for social interplay.
Similar to Vine, within the present occasions, quick video platforms have been gaining momentum and are bringing ahead beneficial alternatives in favor of each the creators and audiences in at the moment’s digital world. In transient, these up to date quick video platforms are reworking the content-making trade like by no means seen earlier than, from redefining conventional educating strategies, promoting, storytelling, and advertising to creating web celebrities.
It is true that human beings are recognized to be ‘social creatures.’ The web has advanced from a device that provides information to a platform the place folks work together socially, talk, and get in contact with one another’s lives. Now, all that’s required is an web connection, a smartphone, some progressive concepts, and we’re all set to make social relations at our fingertips. Undoubtedly, video content has made social interplay extra manageable and has turn into one of the best persuasive devices within the digital house.
Today, video content is all over the place. Companies and companies are producing short-form movies as wider audiences flip to them. The major cause behind this large development is straightforward: video content is getting shorter by the day. Creators understand that in at the moment’s aggressive digital house, we usually tend to obtain consideration with a recording of thirty seconds or lower than we’d with prolonged and in-depth movies. With so many handy options, these platforms have gotten an influential medium in making content recognized to customers.
Likewise, quick, mobile-only movies permit us to attach with the viewers extra casually and on the go. Therefore, this trade is ideal for younger and tech-savvy individuals who take their telephones all over the place and are keen to spend a lot for entertaining and personalised retail experiences. Previously, younger adults equivalent to Gen Z and millennials had been among the many earliest social media embracers and proceed to make use of varied social media platforms continuously. However, these days, utilization by older adults has additionally elevated in nice numbers. On prime of that, fast adoption by the older era pushed by the pandemic-induced mobility restrictions is opening up new growth alternatives for retailers.
In at the moment’s video content market, much less is, no doubt, extra. Hence, there is no such thing as a scarcity within the fast-paced digital house for content creators and companies to develop their providers via short-form video content. But the way to develop an viewers if we’re in it for the long run? Which short-form video platforms usually tend to succeed?
Imagine gaining thousands and thousands of media impressions within the house of a month by doing completely nothing: no promoting campaigns and no advertising, simply receiving a surge of on-line exercise out of the blue. Add to this an increase in gross sales, and we’ve a unbelievable deal. By far, video advertising has been confirmed one of the best methods to generate enterprise leads as a result of individuals are extra more likely to share movies than text-based content or photos. Marketing via video permits companies the chance to rapidly showcase important options of their enterprise whereas integrating enjoyable graphics, participating music, or stylistic footage. When quick, informative, and beneficial, quick movies are the most effective advertising device that instantly grabs the viewer’s consideration. They have turn into a blessing in disguise for companies, owing to their distinctive enterprise fashions.
Across the world, quite a few quick video platforms have began holding a number of digital competitions to additional add gas to this rising alternative. In Bangladesh, Likee, the quick video creation and sharing app, has held quite a few digital competitions through the years. They have curated campaigns and initiatives to construct an setting the place folks can get pleasure from the advantages of exchanging content whereas sustaining security. In addition to that, the platform has organized myriad different occasions to maintain folks engaged within the platform and cater to each the creators and viewers.
Without a doubt, quick video platforms, equivalent to Likee, are altering the way in which we understand leisure, studying, and advertising. They are breaking the standard media boundaries and providing the viewers an progressive strategy to eat data whereas offering the creators with limitless alternatives to generate content.
Video content is the now, however short-form video content is the long run. With the continual development of know-how, quick video platforms are offering on-line communities the place data will be shared between customers. It affords collaborative studying to its customers to reinforce and enhance their studying expertise whereas permitting creators and companies to thrive within the newly rising digital world.