Natasha Plowman joins to guide ESG and company popularity, having beforehand labored at HSBC and Diageo; Neil Kleiner will lead on influencer advertising and marketing and social – he previously labored at businesses together with Momentum Worldwide and Havas Media; and model specialist Jessica Gross joins from her position as director of brand name, studio and social at W Communications.Each be part of the MSL UK board. Plowman and Kleiner begin instantly, with Gross becoming a member of in February 2022.The trio are the most recent senior appointments beneath MSL’s UK management of CEO Chris McCafferty and MD Jo Grierson, who each joined in late 2019. Since then, MSL UK has added shoppers together with Puma, Coty, Bank of America, Subway, Getir and Revolut. The company has been shortlisted for or received 25 awards within the final 12 months.Plowman stated: “We are coming into a new period of company popularity, outlined by new expectations and new questions. Businesses want a new associate to assist them navigate an more and more complicated and blurred stakeholder panorama throughout ESG and Purpose agendas. MSL’s readability, innovation and disruption drew me to the company, and I’m excited to work with Chris, Jo and the broader group to problem conventions and develop.”Gross stated: “My subsequent transfer wanted to be all about ambition, and the flexibility to make an influence with shoppers. When I met Jo and Chris, I used to be immediately drawn to them as individuals and to their joint imaginative and prescient to proceed to shake issues up. With an excellent group already in place, I look ahead to serving to extra manufacturers construct perception.”Kleiner stated: “In influencer advertising and marketing, there’s a super quantity of confusion, a number of work nonetheless to do on range and inclusion, and nonetheless far an excessive amount of snake oil being bought. I be part of an award-winning influencer company with a dedication to turning into probably the most various and progressive out there. Exciting occasions.”Earlier this 12 months, MSL UK launched the new positioning We Build Belief, and the new data-driven insights platform, the MSL Belief Stack. The concept is to assist shoppers develop ‘perception methods’ to focus on new and present audiences and stakeholders.The Publicis company is ninth within the PRWeek UK Top 150 Consultancies desk, with estimated UK income of £38m in 2020.
https://www.prweek.com/article/1735544/msl-uk-hires-three-new-managing-partners
