88% of Marketers Are Now Using Video for Content Marketing Purposes

As entrepreneurs look for new methods to raise their content material advertising methods, new analysis means that many of them are turning to video.
Vidyard and the Content Marketing Institute not too long ago teamed as much as conduct the “Content Marketing Video and Visual Storytelling Survey,” and statistics indicated that 88% of entrepreneurs are actually utilizing movies for content material advertising. That being mentioned, many are newcomers to this space, with the bulk of entrepreneurs (38%) stating that their group has solely been using video content material for 1-4 years.

Over the final two years, most entrepreneurs (83%) agree that video has grow to be extra essential to their enterprise. Thus far, 71% of respondents mentioned that their group is getting no less than “common outcomes” with their video content material, and it’s assembly their expectations. About 17% said that it was exceeding their expectations.
Finding Avenues of Success in Video Marketing
Despite the challenges which have developed in mild of the pandemic, earlier analysis signifies that entrepreneurs have been in a position to develop their buyer base, particularly by means of video.
MotionCue printed its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of entrepreneurs mentioned that video helped them get new prospects in 2020. Furthermore, 85% imagine that video will play a vital function in advertising over the approaching years.
Most entrepreneurs (70%) say that video content material has proven a constructive return-on-investment. About 28% declare that it has helped them construct model consciousness, and 24% say that it has helped them clarify merchandise.


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