IZEA Research Discovers 56% of Social Media Influencers

Orlando, Florida, Jan. 14, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising know-how, knowledge, and providers for the world’s main manufacturers, launched its newest analysis initiative, “Influencing the Metaverse,” right this moment. The U.S. client examine examines how social media influencers are main the best way into digital worlds. The new report is out there to obtain totally free, right here: izea.com/influencing-the-metaverse/ IZEA fielded the examine Nov. 17-18, 2021. Results are based mostly on the responses from 1,034 U.S. web customers ages 18 to 60-plus. The report is the primary in a collection of analysis research specializing in influencers’ key roles in adopting new traits, applied sciences, and platforms in and across the metaverse. Key Insights for Influencers and the Metaverse: 60% of social media influencers see themselves as creators in digital worlds.72% say they’re contemplating or are already earning money within the metaverse.85% have performed digital world video games like Minecraft and Fortnite. Key Insights for Consumer Adoption of the Metaverse: Top actions of these seeking to take part within the metaverse embrace gaming (68%), exercising (53%), and watching media (48%).When requested what’s holding customers again from becoming a member of the metaverse, 20% stated they’re ready for digital actuality (VR) know-how to change into extra inexpensive and 12% are ready for VR tech to enhance.66% of customers seeking to be part of the metaverse count on to buy a VR gadget within the subsequent three years. Key Insights for Brand Sponsorships within the Metaverse: 90% of influencers and 72% of social media customers help model sponsorships in digital world video games.73% of all respondents who’ve performed digital world video games have seen sponsorships in these video games, and 42.2% keep in mind the model names.Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as manufacturers they’ve seen within the metaverse. Key Insights for Brands which are Building the Metaverse: 15% of social media influencers and 6% of social media customers surveyed personal VR units.Of the customers surveyed who already personal VR units, 50% personal a PlayStation VR, and 48% personal an Oculus (Meta) Quest 2.Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony because the manufacturers they consider will construct essentially the most compelling digital actuality experiences of the longer term. “We consider the longer term of digital worlds is as huge as the online itself and can essentially alter model collaborations and the way they’re executed,” stated Ted Murphy, founder and CEO of IZEA. “Our analysis exhibits that influencers are early adopters of these new platforms and share our pleasure across the alternatives out there within the quickly growing metaverse. IZEA has already been executing collabs within the metaverse with clients and expects this development to speed up as adoption spreads.” If you have an interest in partnering with a model or influencer, go to izea.com. All product names, logos, and types are the mental property of their respective homeowners. All firm, product, and repair names used on this press launch are for identification functions solely. Use of these names, logos, and types doesn’t indicate endorsement or partnership. About IZEA IZEA Worldwide, Inc. (“IZEA”) is a advertising know-how firm offering software program {and professional} providers that allow manufacturers to collaborate and transact with the complete spectrum of right this moment’s prime social influencers and content material creators. The firm serves as a champion for the rising Creator Economy, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated almost 4 million transactions between on-line patrons and sellers. Leading manufacturers and businesses associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding. Safe Harbor Statement All statements on this launch that aren’t based mostly on historic truth are “forward-looking statements” meant to qualify for the secure harbor from legal responsibility established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, that are based mostly on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by the use of forward-looking phrases equivalent to “could,” “will,” “would,” “might,” “ought to,” “count on,” “anticipate,” “hope,” “estimate,” “consider,” “intend,” “doubtless,” “tasks,” “plans,” “pursue,” “technique” or “future,” or the unfavorable of these phrases or different phrases or expressions of comparable that means.  Examples of forward-looking statements embrace, amongst others, statements we make concerning expectations regarding IZEA’s potential to extend income and bookings, progress or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Forward-looking statements contain inherent dangers and uncertainties which might trigger precise outcomes to vary materially from these within the forward-looking statements, because of this of numerous elements together with, amongst others, the next: aggressive circumstances within the content material and social sponsorship phase through which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our potential to determine efficient disclosure controls and procedures and inside management over monetary reporting; our potential to fulfill the necessities for continued itemizing of our widespread inventory on the Nasdaq Capital Market; altering financial circumstances which are much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic experiences filed with the Securities and Exchange Commission. The forward-looking statements made on this launch converse solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to mirror precise outcomes or modifications in expectations, besides as in any other case required by regulation.


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