Open Influence Launches Go Prism Self-Serve SaaS Solution, an Innovative Influencer Marketing and Insights Tool for Social Media Marketers

LOS ANGELES–(BUSINESS WIRE)–Open Influence, a worldwide influencer advertising platform, has introduced the launch of Go Prism, a proprietary creator advertising developments and insights instrument that leverages progressive AI-powered content material evaluation and cross-channel information to assist manufacturers make higher choices on the subject of influencer advertising.

“The Competitive Insights, Performance Benchmarks, and Brand Safety options have been a game-changer for us as we glance to earn RFPs from main retail manufacturers,” stated Alden Reiman, CEO and Founder of The Reiman Agency.

Powered by AI, together with an evaluation of over 100 billion information factors, Go Prism analyzes over 421 million distinctive items of content material, 87 million hashtags and mentions, and 1 million high-caliber creators throughout all main social media platforms.

Go Prism is a content material and info useful resource for manufacturers to seek out information and qualitative evaluation of insights and developments to assist advance influencer and creator advertising applications. Key options embody:

Brand security audits: Brand security is an enormous concern for all entrepreneurs who work with creators. Our instrument flags probably dangerous content material from an influencer and makes it simple for entrepreneurs to shortly and simply take a deeper look. We flag the next content material: Sexual Content, Alcohol, Drugs, Religion, and Offensive Language/Profanity.

Competitive Analysis: Create customized aggressive studies throughout any trade to investigate or showcase a model’s relative influencer efficiency, the share of voice, and engagement analytics. Track which items of content material are working with rivals, uncover top-performing posts, and observe sponsored posts by trade.

Influencer discovery: Using a database of over 1,000,000 high-quality creators to find the best creators for any marketing campaign, the influencer search instrument permits customers to construct customized lists, leverage AI to floor hard-to-find creators, kind and filter based mostly on customized standards, and consider creator Brand Safety Scores.

Influencer Audience Data: View an in depth breakdown of creators’ viewers demographics, from age to geography to the dimensions of their viewers/following.

Research-as-a-Service: Enterprise purchasers have entry to Go Prism’s information science and analysis group to assist run customizable reporting and in-depth evaluation.

“Most entrepreneurs are nonetheless struggling to determine precisely what to do or who to work with on the subject of influencer advertising, and that drawback is simply rising as extra creators, platforms, and options emerge,” explains Eric Dahan, Cofounder/CEO of Open Influence.

“Most social measurement instruments for influencer identification solely supply a fundamental, tip-of-the-iceberg evaluation of macroscopic trade developments. Go Prism cuts by the noise of social media to supply actionable insights, permitting manufacturers and companies to raised observe influencer advertising trade developments and finally, make higher funding choices,” Dahan provides.


Go Prism, a proprietary social intelligence platform, leverages progressive expertise and evaluation, in addition to cross-channel information units, to provide manufacturers entry to social insights on demand. It cuts by the noise of social media to supply actionable insights, permitting manufacturers to find out aggressive benchmarks, perceive marketing campaign efficacy, and make extra knowledgeable choices round concentrating on and spend.

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