With the acquisition, StackCommerce provides BrandCycle’s relationships with a whole bunch of main international retailers and hundreds of influencers to broaden writer and service provider servicesLOS ANGELES, January 25, 2022–(BUSINESS WIRE)–StackCommerce, the main commerce and content material platform, introduced at present that it has acquired BrandCycle, an innovator within the affiliate administration area that connects influencers and prime publishers with premium retailers and manufacturers.BrandCycle represents hundreds of social media influencers, who depend on its content material monetization platform to drive income by product suggestions. The firm’s experience in online marketing and attain with influencers attracts greater than 500 international retailers and manufacturers, together with Macy’s, Under Armour, Adidas, and Etsy. In 2021, BrandCycle noticed vital development with the variety of influencers on the platform rising greater than 50% year-over-year completely by phrase of mouth.For publishers and influencers, StackCommerce will present a holistic commerce content material answer that features white-label marketplaces, unique high-margin digital affords, and best-of-web affiliate fee charges from the largest manufacturers and retailers on the earth.For retailers and manufacturers, the acquisition affords a right away and vital improve in attain to extremely engaged communities by social platforms, creator content material, and newsletters.For customers, StackCommerce can now floor extra related merchandise and household-name manufacturers on the platforms the place they’re already consuming media.”The synergy between what BrandCycle and StackCommerce supply to several types of content material creators and retailers is simply one of many causes we’re so excited to affix the staff at Stack,” mentioned Lindsay Hittman, Co-Founder and President of BrandCycle. “With our mixed strengths, we are able to present an unparalleled service and platform for publishers, influencers, and manufacturers of all sizes.”Story continues”The BrandCycle staff’s expertise, expertise, and data are an ideal complement to the place Stack is headed,” mentioned Karl House, COO of StackCommerce. “Through our newly mixed providing, publishers and influencers can now carry their audiences essentially the most curated affords from one of the best manufacturers on the earth, all shared by the car of content material. When we glance to the way forward for the trade, we’re extremely passionate about what we are able to accomplish collectively.”BrandCycle was suggested by Goodwin Procter LLP. Latham & Watkins acted as authorized advisor to StackCommerce.StackCommerceStackCommerce is the main commerce + content material platform. For customers, we assist them uncover and buy merchandise immediately on the information and content material websites they go to day by day. For retailers, we offer unmatched publicity by shoppable articles and product options on the world’s largest media retailers. For publishers, we energy white-labeled e-commerce outlets with on-site checkout for over 1,000 publishers together with Yahoo!, CNN, Hearst, Mashable, NY Post, TMZ, MarketWatch, and many extra. TPG’s Integrated Media acquired a majority stake within the firm in December 2020, and StackCommerce was named one of many Built In Best Places to Work in Los Angeles in January 2022. Learn extra at StackCommerce.com.About BrandCycleFounded in 2016 by leaders of prime affiliate administration company Acceleration Partners, BrandCycle is a market chief in writer illustration. BrandCycle companions with greater than 500 of the highest international manufacturers—together with Old Navy, The Children’s Place, and Macy’s—to offer influencers and content material creators of all sizes easy accessibility to one of the best affiliate applications, knowledgeable buyer help, and add-on consulting companies to additional optimize their affiliate actions. For manufacturers, the corporate affords entry to 4,000 fully-vetted mid- to long-tail publishers and massive content-commerce websites for extremely environment friendly recruitment, program activation, and engagement. Learn extra at BrandCycle.com.View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220125005268/en/ContactsLauren [email protected] Gagnon, VP of Platform and Brand [email protected]
https://finance.yahoo.com/information/stackcommerce-acquires-brandcycle-enabling-end-170000966.html
