IZEA Releases The State of Influencer Earnings™

Orlando, Florida, Feb. 08, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising know-how, knowledge, and companies for the world’s main manufacturers, ​​launched its first The State of Influencer Earnings report in the present day. The report discovered that the common price per put up throughout all non-celebrity tiers bounced to all-time highs as entrepreneurs expanded their influencer advertising spending in 2021. The report analyzes influencer earnings noticed in IZEA’s on-line market from 2015 to 2021. Data contains negotiated charges between entrepreneurs and creators spanning the spectrum of micro-influencers to celebrities throughout Twitter, Facebook, Instagram, Pinterest, TikTok, and YouTube. “Influencer earnings have seen great development since IZEA launched the primary market that paid influencers to create content material on behalf of manufacturers in 2006,” mentioned Ted Murphy, Founder and CEO of IZEA. “We are excited to see influencers of all tiers bringing in additional revenue than ever earlier than whereas creating worth for manufacturers by means of their content material, creativity, and skill to drive gross sales.” Key Findings Include: Over the previous seven years, common earnings have dramatically risen for influencers of all tiers.After a slight decline in 2020, the fee per put up charges for nano, micro, mid-tier, macro, and mega influencer surged to all-time highs in 2021.Video-based social media platforms command the best common price per put up, with posts on TikTok costing a mean of $3,514 and YouTube content material costing a mean of $4,491.Combination posts that embrace a put up on YouTube and an Instagram Story have the best combo put up worth common of $13,025. 2021 Average Cost Paid Per Post Per Platform: YouTube movies had the best price per put up, with a mean of $4,491.TikTok movies had the second-highest price per put up, with a mean of $3,514.Pinterest posts had a mean price per put up of $2,114, rating increased than posts on Facebook and Instagram.Sponsored picture posts on Instagram had a mean price of $1,170.Instagram Stories had a mean price of $906.Facebook posts got here in simply behind Instagram Stories with a mean price of $833.Sponsored tweets on Twitter had the bottom common price of $284. 2015-2021 Sponsored Post Price Increase by Tier: Sponsored Post costs charged by nano-influencers with 1,000 to 9,999 followers have risen 3,504% from $25 to $901 on common.Sponsored Post costs charged by micro-influencers with 10,000 to 49,999 followers have risen 1,291% from $109 to $1,516 on common.Sponsored Post costs charged by mid-tier influencers with 50,000 to 199,999 followers have risen 542% from $481 to $3,087 on common.Sponsored Post costs charged by macro-influencers with 200,000 to 499,999 followers have risen 431% from $949 to $5,043 on common.Sponsored Post costs charged by mega-influencers with 500,000 to 999,999 followers have risen 301% from $1,694 to $6,786 on common.Sponsored Post costs charged by internet superstar influencers with 1 million or extra followers have risen 115.4% from $3,012 to $6,488 on common. Get the total report right here: https://izea.com/influencer-marketing-statistics/2022-state-of-influencer-earnings/ “We have seen a notable shift in earnings from Instagram to TikTok, the place charges for a sponsored put up are as much as 3 times as excessive,” continued Murphy. “This shift displays shoppers’ altering media consumption habits as TikTok continues to surge in reputation and time spent. There is powerful demand for short-form video content material, and we imagine that this pattern will proceed. Brands are searching for to associate with influencers that excel on this kind of content material creation and are keen to pay a premium for collaborations.” About IZEAIZEA Worldwide, Inc. (“IZEA”) is a advertising know-how firm offering software program {and professional} companies that allow manufacturers to collaborate and transact with the total spectrum of in the present day’s high social influencers and content material creators. The firm serves as a champion for the rising Creator Economy, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated almost 4 million transactions between on-line patrons and sellers. Leading manufacturers and businesses associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding.

Nano-Influencer Cost Per Post

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