Orlando, Florida, Feb. 09, 2022 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising know-how, information, and companies for main manufacturers, at the moment introduced it’s partnering with Kochava, the main real-time information options firm for omnichannel attribution and measurement. Central to the connection, IZEA can be named an Authorized Partner of Kochava, and Kochava will be part of the fast-growing IZEA Solution Partner Program. “Influencer advertising is experiencing a monumental shift into lower-funnel activations and ROI measurement,” stated Nick Giannopoulos, Manager of Media & Partnerships at IZEA. “The cellular app sector isn’t any exception. By enlisting Influencers as a medium to drive not solely consciousness however attributable downloads of apps through our partnership with Kochava, our two strains of enterprise can work collectively to perform this objective.” The cellular commerce sector is rising shortly, accelerated by the pandemic. This presents a possibility for influencers and entrepreneurs alike to capitalize on the rising development towards “mcommerce,” which eMarketer’s Mcommerce Forecast 2021 estimates will account for 10% of complete retail gross sales by 2025. eMarketer estimates in an episode of the Behind the Numbers podcast revealed in 2021 that U.S. adults spent a mean of 4 hours and 23 minutes on non-voice cellular actions in 2021, and the determine will improve to 4 hours and 29 minutes in 2022. During their time on social media, eMarketer estimates in “Which social networks excel at holding customers’ consideration?” (January 2022) that customers spend a mean of 38 minutes per day on TikTok, 35 minutes on Twitter, and 31 minutes on Facebook. “Since we launched this system, now we have seen overwhelming success watching companions and entrepreneurs develop,” stated Jason Hicks, GM, m/OS at Kochava. “We are thrilled so as to add IZEA as a fantastic new companion, particularly as influencer advertising is a key element within the advertising combine.” Authorized Partners are required to attend Kochava discovery periods for in-depth coaching, which IZEA has efficiently accomplished. The focus of those periods is on key advertising capabilities of the Kochava Marketers Operating System™ (m/OS), which is the muse for advertising success throughout the biggest enterprise manufacturers on the planet. In addition, IZEA can be listed as such within the Kochava Media Index, the biggest promoting database on the planet. About IZEA IZEA Worldwide, Inc. (“IZEA”) is a advertising know-how firm offering software program {and professional} companies that allow manufacturers to collaborate and transact with the total spectrum of at the moment’s high social influencers and content material creators. The firm serves as a champion for the rising Creator Economy, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated almost 4 million transactions between on-line consumers and sellers. Leading manufacturers and businesses companion with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding. About Kochava Kochava Inc. is a real-time information options firm providing the main omnichannel measurement and attribution options for data-driven entrepreneurs. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages buyer id, measurement and information controls. Unlike the sophisticated, siloed tech stacks employed at the moment, the m/OS takes the subsequent step: unifying all your information and significant omnichannel options right into a cohesive, operational system that goes past information aggregation and reporting. The m/OS supplies the muse for limitless advertiser and writer instruments, together with the choice to construct third-party options onto the platform. By design, m/OS facilitates success by making information accessible and actionable to maximise ROI. With a tradition of customer-driven innovation, dedication to information safety, and probably the most highly effective instruments within the ecosystem, Kochava is trusted by high manufacturers to harness their information for progress. Kochava additionally hosts the biggest unbiased cellular information market, the Kochava Collective. Headquartered in Sandpoint, Idaho, the corporate has places of work globally. For extra data, go to www.kochava.com.
Kochava Joins IZEA Solution Partner Program
https://www.globenewswire.com/news-release/2022/02/09/2382080/0/en/Kochava-Joins-IZEA-Solution-Partner-Program.html
