CAMBRIDGE, Mass., Feb. 9, 2022 /PRNewswire/ — Wistia, a number one video advertising platform for B2B companies, right now launched its annual State of Video report, which discovered that greater than 14.6 billion minutes value of movies had been watched in 2021. The 2022 State of Video Report was created by analyzing consumer information from the Wistia platform, together with greater than 42 million movies uploaded to the platform between 2019 and 2021 throughout greater than 330,000 accounts, in addition to practically 700 responses to an in-depth buyer survey. This yr’s report additionally reveals minutes of video watched elevated 121% since 2019 and offers actionable insights for small and medium-sized advertising groups to make finest use of their video manufacturing spend.People are consuming much more video content material than in years pastAt the onset of the pandemic in 2020, shoppers had been watching extra movies than ever earlier than as they spent prolonged intervals of time at residence. In 2021, because the world opened up and employment charges rose, shoppers managed to look at much more video content material, with the quantity of time spent watching movies rising 20% from 2020. Further, the annual quantity of video performs continues to go up yearly and elevated 77% from 2019 to 2021.While the quantity of complete movies uploaded to Wistia in 2021 fell barely from 2020, complete uploads to Wistia rose by 73% when in comparison with 2019. Time spent watching movies in 2021 peaked in February and March at 1.3 billion and 1.4 billion minutes, respectively, similar to minutes watched in April and May 2020 in the course of the first surge of the COVID-19 pandemic. As journey opened up in the course of the 2021 summer season months, video consumption leveled off at 21% from March’s price, bottoming in July with 1.1 billion minutes seen.Brands are spending their 2022 {dollars} creating much more video contentAccording to a brand new Wistia survey of practically 700 prospects, included within the State of Video Report for the primary time this yr, respondents overwhelmingly shared their plans to double down on video in 2022. Fifty-five p.c of manufacturers are planning to extend their video price range by 5% or extra this yr, and the bulk of manufacturers (72%) are hoping to discover new sorts of movies altogether. In reality, 32% of Wistia prospects are planning to create their very own unique branded sequence in 2022.”With 74% of manufacturers saying their greatest impediment to creating extra video content material was merely lack of time, we anticipate advertising and video groups will proceed to develop in 2022 so manufacturers can maintain experimenting with movies to achieve their goal audiences with participating content material,” stated Dan Mills, VP of Marketing at Wistia. “Consumer urge for food for video continues to extend. In reality, creation of movies lasting half-hour or extra elevated 27% from 2020 to 2021. Brands are searching for differing types of video to supply, from unique, branded content material, to product movies, and buyer case research. With information displaying viewers eat and work together with differing types of video in distinct methods, entrepreneurs have extra instruments than ever earlier than to create video content material that matches their model’s particular wants.”Videos assembly accessibility requirements enhance, whereas video high quality and determination improveFollowing the Web Content Accessibility Guidelines (WCAG), Wistia measures accessibility of its prospects’ movies utilizing a seven-point guidelines. Videos that had been deemed extra accessible than the Wistia participant’s default settings elevated by 13.5%, assembly three or extra of the standards on the guidelines. One in style means to enhance accessibility is by including captions, and the quantity of movies that includes captions elevated by 11% in 2021. Wistia customers additionally elevated accessibility by integrating high-contrast video participant colours and displaying video participant controls on display screen. Further, 4K video uploads elevated by 55% from 2020 to 2021, which reveals that the standard of content material isn’t lowering, whereas scaling video creation continues to extend. As extra folks have the power to shoot in 4K—and extra programs to help 4K workflows—video high quality and determination will proceed to enhance.To learn the complete report, click on right here.About Wistia Wistia is greater than a number one video internet hosting platform. Founded in 2006, Wistia helps B2B companies get greater outcomes from their movies and podcasts. From their brandable participant and lead technology instruments, to customizable galleries and industry-leading analytics, Wistia helps entrepreneurs acquire extra management over their model experiences and the info to show affect. Plus, with free academic sources and world-class help, Wistia has your again—earlier than you even press play. Today, greater than 375,000 companies throughout 50 nations rely on Wistia’s video platform, together with HubSpot, Nextiny, Buffer, Terminus, and Klaviyo. Learn extra at wistia.com and observe alongside on LinkedIn and Instagram.Methodology: The 2022 State of Video Report was created from actual consumer information on the Wistia platform and suggestions from an in-depth buyer survey. Wistia analyzed over 42 million movies uploaded to the positioning between 2019-2021 throughout greater than 330,000 accounts to construct this report. This yr’s report additionally included a buyer survey, which solicited suggestions from 645 Wistia prospects to offer qualitative info that contextualizes consumer information. The survey was performed on-line between 11/15/2021 – 12/17/2021.Media Contact:Inkhouse (for Wistia)[email protected] View unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/video-consumption-increased-121-since-2019-per-wistias-state-of-video-report-301478593.htmlSOURCE Wistia
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