Vidyard, the video platform for enterprise, immediately introduced the winners of the 2021 Video in Business (VIB) Awards. In its fifth 12 months, the VIB awards acknowledge revolutionary companies and gross sales professionals who’re utilizing video to remodel the way in which they promote, market, and collaborate in an more and more digital world.
“This 12 months’s winners showcased the facility of video to inform unbelievable tales, clearly clarify advanced concepts, and create human connections with distant clients and staff,” says Tyler Lessard, chief video strategist at Vidyard. “Most importantly, they demonstrated learn how to use video in artistic new methods to face out from the noise and generate higher enterprise outcomes.”
This 12 months’s program celebrated 12 winners throughout three foremost classes. The Video Mastery Awards acknowledge groups utilizing video to reimagine how they market, promote, and collaborate in a digital-first world. The Video in Sales Awards rejoice B2B gross sales groups utilizing personalised movies to remodel the way in which they promote in a digital world. The Video Marketing Awards acknowledge advertising groups utilizing video in artistic new methods to draw, have interaction, and convert extra leads.
The high honors on the 2021 VIB Awards went to the next companies:
2021 Video Master: Splunk
Splunk, Inc., the info platform chief for safety and observability, used video content material and personalised movies to humanize its model, generate demand, and modernize how they join with key audiences. Splunk’s quirky, memorable, and downright hilarious Splunk T-Shirt Company movies have gained important consideration from potential clients and potential staff. The Power of Splunk, one of many latest video sequence, makes use of partaking visuals and narrative storytelling to obviously clarify the issues they clear up. Splunk’s direct gross sales crew additionally embraced personalised video messaging to ship extra human and impactful buyer experiences.
“Video is such a robust strategy to join with audiences on an emotional stage,” stated Andy Mera, director of Media Studio and Brand Voice for Splunk. “The Splunk T-Shirt Company movies deliver our distinctive model to life in an aptly revolutionary approach. Those who know us instantly acknowledge our voice—and people who don’t are undoubtedly intrigued. Either approach, we’re bringing consideration to Splunk and we are able to observe that up with curiosity, want, and motion.” Finalists for the Video Master Award included FEED The Agency, which makes use of video messaging to generate 3x extra gross sales alternatives, and Impact Networking, which makes video an built-in a part of how they market, promote, and collaborate.
Virtual Selling Team of the Year: Whatagraph
The gross sales crew at Whatagraph, a world supplier of reporting and efficiency monitoring options for advertising companies, used personalised movies in a wide range of languages throughout Whatagraph’s EMEA markets to join with new prospects, showcase options, deal with objections, improve shut charges, and even win again churned purchasers. Video messages assist Whatagraph improve e mail reply charges by greater than 20% and generate among the largest gross sales alternatives in 2021.
“Personalized movies have utterly remodeled the effectiveness of our gross sales,” stated Frank Sondors, senior vice chairman at Whatagraph. “Our prospects and purchasers constantly inform us that our movies stand out and have been a major think about them partaking in a gross sales course of. Vidyard helped us supply and shut lots of our largest offers in 2021, and can be a key differentiator for us within the 12 months forward.”
Finalists for the Virtual Selling Team of the Year embody Dell Technologies, whose crew used customized movies to assist improve engagement on key campaigns, and Salesloft, who used personalised movies to do every little thing from supply new gross sales alternatives to enhance buyer satisfaction.
Video Marketing Program of the Year: Applied Software
Applied Software, a number one methods integrator for the structure, engineering, development, and manufacturing industries, introduced video into just about each facet of its advertising program. Hundreds of new movies helped enhance the efficiency of e mail campaigns, drive extra certified leads to dwell and digital occasions, convert extra prospects from their web site and social media channels, and even win innovation awards from companions Autodesk and Bluebeam. Using Vidyard for video internet hosting and analytics, Applied Software was capable of attribute tens of millions of {dollars} of influenced income and dozens of certified gross sales alternatives to its video advertising efforts.
“Video is a must have a part of a contemporary B2B advertising technique and its affect can go nicely past simply social media and promoting,” stated Eric Daniel, digital advertising supervisor and podcast producer at Applied Software. “Vidyard has enabled us to show movies into lead era belongings, serving to us improve conversion charges all through the funnel and establish our most engaged prospects quicker. We’ve been capable of observe tens of millions of {dollars} in pipeline again to our video content material and plan to speculate even additional within the 12 months forward.”
Finalists for the Video Marketing Program of the Year included AuditBoard, who delivered excellent video content material to help each stage of the gross sales course of, and the Arbinger Institute who used video to attach with their purchasers in daring new methods together with a robust mini-documentary The Christmas Truce.
Winners within the remaining 9 classes of the 2021 VIB Awards included:
Top Sales Reps Using Video to Drive Revenue
The Pitch Perfecter: Kaela Bernardino, Enterprise Learning Consultant at Docebo, used extremely artistic movies to face out and e book extra conferences with key prospects. In addition to genuine personalised movies for brand spanking new leads, Kaela created a memorable video utilizing Lego to assist her prospects ‘join the dots’ on how her answer may also help. It was so impactful for her personal prospecting that the advertising crew adopted it for broader campaigns.
“Using video has had a large affect on my outbound prospecting efforts,” stated Kaela Bernardino, enterprise studying guide at Docebo. “It’s the one medium that permits me to be myself, to place my ardour and persona on show, and to attach on a human stage.”
Finalists included David Woodford of Snyk, who recorded customized songs to interrupt by means of the noise with engineering executives, and Joanne Munekawa of LinkedIn Marketing Solutions, who recorded her personal LinkedIn Best Practices melody to teach prospects on learn how to get essentially the most worth out of her choices.
“Videos are key to standing out with prospects in immediately’s noisy digital world,” stated Joanne Munekawa, account govt, advertising options at LinkedIn Marketing Solutions. “Vidyard has made it straightforward to file and ship customized movies, whether or not I’m reaching out with a enjoyable tune to prospects, or making strategic suggestions to clients.”
The Prospector: Kayla Cytron-Thaler, head of gross sales at Canny, made personalised movies a constant and built-in a part of her lead growth course of resulting in uncanny outcomes. By recording quick personalised movies whereas visiting her prospects’ LinkedIn profiles, Kayla has constantly booked conferences with executives and has by no means missed her quarterly quota in consequence.
“By making a constant, but extremely personalised, method to my content material, I’ve been capable of ship greater than 300 movies per thirty days to interact my prospects in additional private and impactful methods,” stated Kayla Cytron-Thaler, head of gross sales at Canny. “These video messages constantly outperform different sorts of outreach, serving to me create extra conversations and break into companies of all sizes.”
Finalists included Associate District Manager Angela Kerr, who used movies to reinforce her prospecting and generate extra referrals, and Roddy O’Caoimh of Publift who created detailed walkthrough movies for his prospects resulting in a 3x increased conversion charge and 200% improve in gross sales.
The Visual Sellers: Carroll VanHook-Weaver and her colleagues at Akara Partners used personalised movies throughout each step of the client lifecycle to create a differentiated consumer expertise. Using genuine movies to create private connections and walkthrough movies to obviously showcase their merchandise, Carroll and the crew doubled their shut charge, considerably improved buyer satisfaction, and drove extra enterprise referrals.
Finalists included Cat King of SalesDisplay, who used video to e book extra conferences and construct new relationships, and Conor Hassett of Leonardo247, who noticed a 50% improve in alternatives created and a 50% improve in shut charge leading to hitting almost 500% of his annual quota.
Mastering the Use of Video Across the Business
The FinServ Innovator: Advisor Group, the most important community of impartial wealth administration corporations within the United States, made video an built-in a part of how they have interaction their advisor neighborhood whereas additionally empowering impartial advisors to undertake personalised movies to reinforce their very own companies. While on-demand movies elevated engagement in e mail and digital advertising campaigns, personalised movies helped their advisors earn 3x increased response charges when reaching out to new prospects. Custom movies have additionally change into a core a part of their govt communications and worker engagement applications.
Finalists included Alinsco Insurance, who used on-demand movies and customized video messages to humanize their digital outreach, and Intuit, who expanded their use of video for on-line tutorials and customer support.
The Remote Work Collaborators: Sandler Training of Oklahoma, a number one supplier of gross sales and management growth coaching, empowered everybody throughout the enterprise to ship customized video messages to share necessary updates, welcome new purchasers, rejoice buyer milestones, and rather more. Videos recorded and shared utilizing Vidyard guarantee staff and clients all the time have an opportunity to study visually and to get to know members of the crew – even once they can’t be there in individual.
“Video messages have remodeled the way in which we share concepts and talk with clients in immediately’s digital-only world,” stated David Curran, director of enterprise growth at Sandler Training of Oklahoma. “Everyone on our crew is empowered to ship personalised movies to share new tales, reply robust questions, replace crew members, and delight our clients. Short movies have change into the right strategy to thank new purchasers for becoming a member of the household, rejoice their milestones, and even want them a contented vacation – and our purchasers completely love them!”
Finalists included Global Payments Integrated, whose account administration crew embraced video messaging to construct relationships with distant purchasers, and LocumTenens, whose use of video for every little thing from worker recruitment to inner communications created a extra private and clear digital enterprise atmosphere.
The Mastermind: Jelan Maxwell and the Global Community and Digital Support crew at Sophos, a world chief in next-generation cybersecurity, used on-line video to remodel their buyer help and neighborhood engagement applications. By creating a sturdy library of studying movies, this crew has used video to ship a greater buyer expertise whereas deflecting numerous buyer help calls. This crew is now educating different enterprise items learn how to create and share their very own movies for every little thing from advertising and gross sales to onboarding and inner communications.
Finalists included Cecilia Skurski, who built-in video into each facet of Impact Networking’s go-to-market applications, and Glenn McManus, who created a whole lot of movies to assist numerous advertising and gross sales groups humanize their messages in a digital-only world.
Best Use of Video to Drive Better Marketing Results
The Educator: Terminus, the main account-based engagement platform for entrepreneurs, made B2B content material binge-able in 2021 with their very personal B2B video streaming app and repair Terminus TV that includes unique programming for his or her viewers. Not solely is the content material nicely produced and extremely instructional, however the codecs are fashionable, recent, and rather more partaking than nearly all of conventional B2B content material.
Finalists included Ceros, who delivered an unbelievable vary of instructional movies together with their Design Decoded and Ceros Educate topical deep dives, and Givebutter, who – in partnership with the video manufacturing crew at Failure Island – reimagined their About Us video as a contemporary strategy to clarify their story in a extremely partaking format.
The Socialite: No-Lift Install System, a quickly rising supplier of countertop set up options for contractors and residential builders, used artistic TikTok movies and social media adverts to create an enviable drawback: too many new gross sales leads! With tens of millions of views throughout its movies, the crew needed to rent extra gross sales reps to maintain up with the brand new inbound demand. While the movies have been quick and easy, the artistic technique of investing in TikTok content material as a B2B model paid off in a serious approach.
Finalists included Startup Hypeman RajNATION, whose unbelievable hip hop video impressed by the Eminem tune “Stan” took him to the highest of LinkedIn content material charts, and Wakefern Food Corp., whose sensible natural Facebook movies created tens of millions of name impressions for ShopRite Supermarkets.
The Visionary: Recognizing the rising significance of neighborhood connection in fashionable advertising, Unity, the world’s main platform for creating and working real-time 3D content material, produced the heartfelt quick animated movie WiNDUP to construct model affinity inside its on-line neighborhood. Garnering greater than 10 million views in lower than 12 months, the video drove greater than 200,000 views of a associated buyer case research and straight influenced almost $2M in new gross sales pipeline. Now that’s visionary video advertising!
Finalists included Dingus and Zazzy, whose extremely artistic – and infrequently hilarious – one-to-one and one-to-many video campaigns left unforgettable impressions on their prospects, and Failure Island, whose unbelievable account-based advertising video (could possibly be the most effective one we’ve ever seen!) earned them the eye of Mailshake’s complete management crew and gained them enterprise with a number of new accounts.
The Video in Business Awards are hosted by Vidyard and judged by an impartial panel of gross sales, advertising, and video specialists. The 2022 Video in Business Awards will open for nominations in November, 2022.
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