Wednesday 16-02-2022 10:19
Collab, a full-service creator platform, has acquired Trendpop, a platform that helps social media entrepreneurs uncover influencers, monitor campaigns and develop their model’s attain on social video. Trendpop was based in 2020 by Yoav Zimmerman, a former Google engineer, and Jonathan Ben-tzur, a former Pinterest engineer. They will proceed of their roles as CEO and CTO respectively.
Trendpop’s proprietary instruments will now accessible to assist Collab shoppers uncover creators, developments, and quite a lot of actionable insights on which to construct their marketing campaigns. Marketers can use Trendpop to determine what’s viral in actual time, with predictable analytics to create the circumstances required for virality, develop further attain, and monitor marketing campaign efficiency. Trendpop’s custom-made dashboard permits manufacturers to observe content material and campaigns throughout platforms like TikTok.
Collab is an official TikTok artistic and marketing accomplice with API entry, with proprietary tech that helps creators and types work seamlessly and strategically on the platform. It mentioned the acquisition will additional lengthen its capabilities for world manufacturers and entrepreneurs to determine actionable alternatives on platforms like TikTok.
“Trendpop’s expertise, mixed with Collab’s capabilities, permits us to higher serve each manufacturers and creators, offering a clearer understanding of short-form video information than ever earlier than,” mentioned Collab Co-CEO, Tyler McFadden. “With this acquisition, our model shoppers could make higher knowledgeable selections about greatest spend their marketing budgets, develop their attain, and activate creators that align with their model to ship extremely partaking content material. We are thrilled to convey Trendpop and its expertise onto the group at Collab, and we sit up for working intently with Yoav and Jonathan to make Trendpop a vital platform for manufacturers and creators
http://mobilemarketingmagazine.com/creator-platform-collab-acquires-social-video-marketing-platform-trendpop
