As extra entrepreneurs start to shift their consideration towards producing movies, new analysis is shining mild on the advantages many are already seeing by way of the use of this manner of content material.
Wyzowl lately revealed “The State of Video Marketing 2022” report, and statistics indicated that as of this yr, 92% of entrepreneurs now declare that video is an essential half of their advertising and marketing technique. Overall, 87% of entrepreneurs now say that video has helped them enhance visitors, whereas 94% declare that they’ve boosted consumer understanding by way of this manner of content material.
About 86% of respondents stated that video has generated leads as properly, whereas 81% declare that it has immediately elevated gross sales, as a element of content material advertising and marketing initiatives. While there are nonetheless some entrepreneurs who aren’t leveraging video, 79% of individuals on this group say they count on to start doing so sooner or later this yr.
Achieving Content Marketing Goals with Video
Video has helped entrepreneurs in lots of areas, and former analysis has recognized content material advertising and marketing as one which has been elevated by way of the use of this medium.
Vidyard and the Content Marketing Institute teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and knowledge prompt that 88% of entrepreneurs are actually using video for content material advertising and marketing functions. However, many are newcomers to this space, with the bulk of respondents (38%) stating that they’ve solely been utilizing video for 1-4 years.
Most entrepreneurs (83%) agree that video has develop into extra essential to their group over the previous two years.
https://komarketing.com/industry-news/92-of-marketers-now-claim-video-is-important-to-their-strategy-4455/
