#ETBrandDisruptionAwardsThe winners of ETBrandFairness.com Brand Disruption Awards 2022 have been introduced on Friday in a digital occasion. Airtel Payments Bank gained the ‘Disruption of the Year’ gold this yr.A complete of 20 gold, 24 silver and 20 bronze have been introduced at this yr’s version of awards.Tokyo Olympics 2020 – Hum Honge Kamyab marketing campaign by Sony Sports Network bagged gold below the Influencer Marketing Campaign class. In the identical class, silver went to Pizza Hut India – Momo Mia Influencer marketing campaign by Pizza Hut India and Archetype Agency. Bronze for this class was gained by The Family Man Job Hunt marketing campaign by Amazon Prime Video and SoCheers.The awards are segmented into a number of trade classes. The awards have fun disruptive innovation throughout the full spectrum of conventional and non-traditional domains starting from vehicle, know-how, edtech, healthcare, sports activities, trend, banking and telecom.Pepsi Money Heist marketing campaign (PepsiCo India , Netflix and Mindshare India) bagged gold below the ATL Campaign class. Silver was conferred to the Airtel Safe Pay marketing campaign (Airtel Payments Bank, Taproot and Leo Burnett). Bronze below this class was obtained by Lenskart and Starcom Mediavest.Tata Steel Aashiyana marketing campaign (Tata Steel Aashiyana and Team Pumpkin) gained gold below the E-commerce class. The silver on this class was obtained by Unisex De-Tan Kit (Bombay Shaving Company and Trell Experiences) and ITC eStore – Aiming for Digital Dominance (ITC Foods and Performics India x Publicis Commerce) gained bronze.In the Customer Experience / Customer Centric Campaign class gold was grabbed by Lenovo Music Balm marketing campaign (Lenovo and BrandMusiq). Labhlitis Messiah marketing campaign (ZEE Biskope) obtained silver.The Puncture Safe marketing campaign (CEAT Tyres and Kinnect) gained gold below the Automobile class. Citroën Comfort marketing campaign (Citroën India and Havas Worldwide Mumbai) took away bronze on this class.In the Technology-Driven Campaign class, Silence Bhi Savings Bhi marketing campaign (Crompton Greaves Consumer Electricals and BBDO India) gained gold. Scan Anything (Practically) obtained a silver and bronze was gained by Nissan India’s Frictionless O2O journey in the midst of the pandemic marketing campaign (Nissan Motor India and SingleInterface). #FinishTheBurn marketing campaign (nurture.farm and Schbang) gained a gold below the CSR Campaign class. #SalutingOurHeroes marketing campaign (Quaker and Edelman India) received silver below this class. Unacademy Believe marketing campaign (Unacademy) bagged gold below the EdTech class. In this class Be Made For Big Things (Hero Vired and Arun Verma Design Studio) gained silver and Sirf Naam Ki Nahin, Kaam Ki Degree (upGrad and The Womb Communications) was conferred with a bronze.The FMCG – Food & Beverages class noticed 4 winners this yr. The gold was bagged by Basket of Care Initiative (ITC and White Rivers Media). Silver was obtained by KFC Value Burgers marketing campaign (KFC India and Edelman India). There have been two bronze winners on this class. Dabbo wala Rishta | The Story of Dabbawalas (ITC meals Division) and Alpenliebe JuiCyfills (Alpenliebe and Grapes). Happy Doctor’s Day..Really? marketing campaign (Manipal Hospitals and Social Panga) obtained a gold below the Healthcare class. Saridon marketing campaign (Saridon and MullenLowe Lintas Group) gained silver and Cipla Assist – A Unique and Path-breaking Doctor Engagement Initiative (Cipla and THB India) took away the bronze award below this class. The jury chair for the awards was Sameer Satpathy, divisional chief executive- private care, ITC. The grand jury additionally consisted of 16 different senior trade leaders. The screening jury comprised 30 enterprise leaders from totally different industries. Check the full checklist of winners right hereCheck shortlists right hereCheck jury particulars right hereCheck the judging standardsCheck winners of 2021 version
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