Should brands give influencers free rein?, Marketing & Advertising News, ET BrandEquity
Nothing captivates audiences fairly like a great Movies, books, and tv exhibits have all served as highly effective mediums to attach and encourage Traditionally, tales have supplied transient escapes from on a regular basis life by way of…
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Why brands should conduct influencer risk assessment before collaborating, ET BrandEquity
Representative picture (iStock)A staggering 94% of worldwide entrepreneurs agree that influencer advertising and marketing successfully will increase model consciousness compelling a rejigging and improve in influencer advertising and marketing budgets in It’s no secret that Influencers domesticate real connections…
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ETTrendies Awards ‘24 celebrates the best of social media, influencer marketing and streaming, ET BrandEquity
The Economic Times BrandEquity’s second version of Trendies Awards ‘24The Economic Times BrandEquity hosted the second version of Trendies Awards ‘24 on March 20 at a star studded occasion in awards acknowledged the work of businesses and manufacturers who…
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France’s Ykone acquires 70% of the Indian agency Barcode, ET BrandEquity
Representative pictureYkone, a global influencer advertising agency, has introduced the acquisition of 70 per cent of the Indian agency Barcode, a content material and influencer advertising With this strategic transfer and by combining the strengths of each corporations, Ykone…
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The future of affiliate marketing in a crumbling cookie world, ET BrandEquity
Image used for consultant function (iStock)Ratan Tata backed firm Earnkaro is a web site that provides customers a possibility to earn an revenue through affiliate With the third occasion cookie crumbling, Earnkaro is adopting native storage, a know-how that…
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The 15 seconds of fame!, Marketing & Advertising News, ET BrandEquity
Image used for consultant objective (iStock)“15 minutes of fame” is an expression coined by Andy Warhol, who stated in 1968, “In the long run, everybody will likely be world-famous for 15 A brief-lived media publicity or movie star of…
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Be where India expresses!, Marketing & Advertising News, ET BrandEquity
Image used for consultant goal (iStockMore than half of the world’s inhabitants makes use of social media as we It is pure for manufacturers to make use of social media and go all out to succeed in and join…
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The emergence of India’s influencer economy in 2023, Marketing & Advertising News, ET BrandEquity
Representative pictureAs we navigate the quickly evolving panorama of India’s influencer economy, one factor is evident: a exceptional transformation is The rise of hyperlocal micro-influencers isn’t just difficult conventional paradigms; it is fully disrupting the Indian influencer In…
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10 influencer marketing trends to watch out for brands in 2024, ET BrandEquity
Representative picture (iStock)Influencer marketing is a dynamic discipline the place brands and entrepreneurs should adapt to altering buyer behaviours, authorized adjustments, and technological As 2024 progresses, they steer via this complicated panorama marked by expert methods, technological developments and…
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exploring untapped platforms for influencer marketing success, ET BrandEquity
Image used for consultant goal (iStock)Think about influencer marketing, and the primary and solely platform that can pop into your thoughts is For the longest time now, we have mistakenly related influencer marketing solely with the in case…
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