Representative pictureYkone, a global influencer advertising agency, has introduced the acquisition of 70 per cent of the Indian agency Barcode, a content material and influencer advertising agency. With this strategic transfer and by combining the strengths of each corporations, Ykone has positioned itself as a worldwide chief in influencer advertising with a turnover of near USD 100 million, the agency acknowledged in a press launch.After early and profitable influencer advertising campaigns involving some of India’s largest stars, comparable to Deepika Padukone for Chopard and Priyanka Chopra for Experience Abu Dhabi, Ykone’s acquisition of Barcode is a strategic transfer that aligns with the rising alternatives in the Indian influencer market.With India’s large social media viewers of over 500 million folks, the acquisition creates a platform for manufacturers and creators to be half of the subsequent huge international journey, it added.The expertise administration department of Barcode, often called “CLICK MEDIA,” represents greater than 20 well-known Indian influencers and actors comparable to Rohit Zinjurke (30 million followers) and Karishma Sharma (2,2 million followers). This provides vital worth to Ykone’s portfolio and enhances their means to attach manufacturers with high-profile influencers in the Indian market.Ykone’s determination to stay impartial and carve its personal path in the influencer advertising and social media trade units it other than social media advertising businesses which might be typically absorbed by bigger promoting teams. By staying impartial, Ykone can preserve its agility, give attention to innovation, and set up itself as a worldwide chief in the subject. The acquisition of Barcode additional strengthens Ykone’s place, with a turnover of USD 100 million and a workforce of over 300 staff, the firm acknowledged. This consolidation of assets and experience positions Ykone for continued progress and success in the influencer advertising and social media worldwide panorama.The account was received following a aggressive multi-agency pitch. Through this partnership, Experience Commerce will work in direction of maximizing Nissin Geki Korean Noodles’ visibility and amplifying shopper consciousness by complete social media campaigns. The account will likely be managed by the Mumbai department of Experience Commerce.
Published On Mar 21, 2024 at 04:03 PM IST
Join the group of 2M+ trade professionals
Subscribe to our e-newsletter to get newest insights & evaluation.
Download ETBrandEquity App
Get Realtime updates
Save your favorite articles
Scan to obtain App
https://brandequity.economictimes.indiatimes.com/information/advertising/frances-ykone-acquires-70-of-the-indian-agency-barcode/108677852
