Revolutionising affiliate marketing in the era of influencers, ET BrandEquity
Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight % of the total digital marketing spend, in response to the State of Digital Marketing in India Despite the reputation of affiliate…
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The top five strategies behind spending on influencer marketing this festive season, ET BrandEquity
Representative pictureAt its core, a marketing marketing campaign is a strategic endeavour to maintain merchandise, providers, and types on the forefront of client The artwork of profitable marketing lies within the allocation of assets, exact viewers focusing on, and…
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Dialogues with Neil Patel and Pradeep Kumaar, ET BrandEquity
Neil Patel, entrepreneur, advertising guru and founding father of the company Neil Patel Digital and Pradeep Kumaar – the CEO of Neil Patel Digital IndiaIn the ever-evolving world of digital advertising, maintaining with the developments requires a deep understanding of…
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Jaydeep Deshpande, Google India, ET BrandEquity
Jaydeep DeshpandeEarlier this yr, Alphabet – Google’s dad or mum firm introduced that its Cloud or Enterprise Solution enterprise has turned The model that many understand as synonymous with search engine, operates an enormous enterprise options In truth,…
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the power of video marketing, Marketing & Advertising News, ET BrandEquity
Representative picture (supply: iStock)In the period of the consideration financial system, consideration is hoarded by those that can create content material to entertain – whether or not you might be ready outdoors the clinic or travelling to a gathering or…
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Navigating the dynamic landscape of modern branding, Marketing & Advertising News, ET BrandEquity
Representative picture (supply: iStock)Writing the date of this text as the day Chandrayan-3 landed on the moon When it involves branding what involves your thoughts as model with say the phrase CHANDRAYAAN (the double A- only for emphasis for pronunciation)?…
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A mindset for success, ET BrandEquity
Representative picture (supply: iStock) In in the present day’s digital panorama, what units a digital company aside and propels it in direction of success is its capability to undertake the mindset of a progress This mindset encompasses a stressed…
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Triumphs and tribulations in the global influencer sphere, ET BrandEquity
Representative pictureThe creator economic system in India has exploded like a confetti cannon at a wild occasion in current Millions of badass influencers are flocking to varied social media platforms, prepared to beat the influencer universe and journey its…
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Gehlot govt to rope in social media influencers ahead of state polls, ET BrandEquity
Representative pictureThe Rajasthan authorities might be roping in social media influencers to publicise its welfare work on social media ahead of the upcoming meeting The Ashok Gehlot-led authorities in a notification on June 26 mentioned that in addition to…
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Oktobuzz bags the social media marketing mandate of HarperCollins India, ET BrandEquity
Oktobuzz bags the social media marketing mandate of HarperCollins IndiaDigital communications company Oktobuzz has bagged the social media marketing mandate of HarperCollins Publishers The company will probably be liable for the social media handles and digital campaigns of the…
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