Oktobuzz bags the social media marketing mandate of HarperCollins India, ET BrandEquity

Oktobuzz bags the social media marketing mandate of HarperCollins India, ET BrandEquity

Oktobuzz bags the social media marketing mandate of HarperCollins IndiaDigital communications company Oktobuzz has bagged the social media marketing mandate of HarperCollins Publishers India. The company will probably be liable for the social media handles and digital campaigns of the legacy guide writer. Oktobuzz can even work with the model on enhancing their general model presence by means of data-led digital communication and different mar-tech tasks. The model has entrusted Oktobuzz with the duty of serving to them enhance its social media presence and engagement in addition to foster a definite model identification for HarperCollins India. Oktobuzz has received this account following a multi-agency pitch. Hemal Majithia, chief govt officer and founder, Oktobuzz, stated, We have partnered with HarperCollins earlier than to advertise Ashwin Sanghi and Amish Tripathi’s books, each of which went on to be bestsellers in 2022. The expertise of having intently labored with us on these tasks and our legacy in guide marketing and our understanding of the ever-changing digital panorama actually helped this partnership fructify.” The account was received publish following a multi-agency pitch and will probably be serviced by the company’s workplace in Bangalore.

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Published On Jan 12, 2023 at 11:17 AM IST

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