Digital advertising firm, Clozette Group, has appointed Mark Rodrigues as business head for Malaysia. He succeeds former nation supervisor for Malaysia, Lee See Yin, who left final December. Rodrigues (pictured) will lead the general business in Malaysia, the place his obligations embrace driving growth for all of Clozette Group’s business traces.
This additionally consists of the event of cross-border advertising alternatives between Malaysia and different regional markets, via which he can leverage the group’s presence in Singapore, Philippines, Indonesia, and Japan. Rodrigues has over 25 years of expertise within the promoting and media trade, having led business operations throughout quite a lot of roles in each digital and conventional media sectors.
Before Clozette, Rodrigues was the business head of BuzzOne Malaysia for greater than two years. As business head, he was answerable for serving to manufacturers with their influencer advertising. He additionally led the gross sales and operations staff, overseeing all operational points within the Malaysia workplace. He additionally labored at Media Prima for a decade.
“I’m thrilled to be a part of a staff that’s dedicated to delivering revolutionary, result-oriented advertising options, supported by a full arsenal of digital property and an intensive regional community of content material creators and influencers,” stated Rodrigues.
As business head, he added that considered one of his key duties at Clozette Group was to speed up the growth of its influencer and content material advertising companies and to roll out recent initiatives with the intention of additional strengthening our choices for the Malaysian market.
“Rodrigues’ administration, business and management experience might be instrumental in navigating this fast-growing market, as we assist manufacturers decipher and harness the evolving content material consumption behaviours of shoppers within the new regular. I’m assured that Rodrigues will additional strengthen our place within the digital advertising panorama, and broaden our influencer and content material advertising companies right here,” stated Clozette Group’s CEO and founder, Roger Yuen. Aside from hiring Rodrigues, the Group additionally rebranded its on-line platform, unveiling a recent new look below the identify, TheBeauLife. According to the Group, the web site revamp fashioned a part of a company-wide initiative to develop its digital advertising companies and to evolve and develop with its readership and goal audiences. The change got here because the pandemic considerably modified the best way shoppers prioritise their life-style decisions, with a rise in wellness and fitness-related purchases over the previous two years.”In 2010, Clozette Group was delivered to life as a pioneer in native promoting, making a new class of storytelling that marries the very best of editorial authority with the authenticity and scale of curated user-generated content material. As we cross our first decade, the corporate has developed right into a full-service digital advertising firm anchored on content material that performs,” stated Yuen beforehand.
Related articles:Clozette Group rebrands magnificence and life-style platformHavas Immerse GM Lee See Yin joins Clozette Malaysia
https://www.marketing-interactive.com/clozette-group-growth-mark-rodrigues
