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When it involves the legal elements of real estate advertising and the online space, issues can shortly get murky.
Different social media platforms have totally different pointers, whereas client and privateness legal guidelines imply companies can swiftly discover themselves into sizzling water for who they market to, the feedback on their pages, the phrases of any competitions and extra.
In this Elevate podcast, O*NO Legal founding director Kristen Porter steps by means of all the potential legal dangers of social media and online advertising, and gives key methods for a way companies can deal with them.
From who owns an agent’s social media account to the clauses it is best to have in place when working with content material creators, Kristen faucets right into a wealth of each legal and advertising data to information brokers by means of the legal minefield of the online space.
It’s an episode packed full of nice recommendation together with perception into the dangers of shopping for advertising lists, methods to search and handle online opinions with out falling foul of the legislation, what to have in place once you host a contest, and even the easy issues like the defamation danger related to third-party feedback on your social pages.
No matter the dimension of your company or the breadth of your experience in social media advertising, this podcast has a bunch of important takeaways that each agent ought to be conscious of.
And as Kristen explains, it’s a taking part in area that continuously shifts.
“One of the issues that has modified not too long ago, and I don’t suppose it’s well-known on the market, is that if knowledge harvesting or knowledge scraping software program has been used to create a advertising record, you can’t now use that below the spam legal guidelines to direct market to individuals. I do know loads of individuals do use that scraping software program, or they do purchase lists, particularly to ship out adverts. You can’t do this anymore.” Kristen Porter
Samantha McLean and Kristen additionally focus on:
What it is best to and shouldn’t publish on social media and the widespread legal pitfalls to keep away from.Why it’s vital to know you don’t personal your social media accounts, and what you are able to do to guard the following you determine there.How to make sure the competitions you run online don’t breach the legislation, and what you must think about relating to phrases and situations.What to have in place once you outsource your social media advertising or content material creation to contractors, together with the single-line clause that may assist you to keep away from an entire world of grief.Why it’s dangerous to supply incentives for opinions, and how one can keep away from an unwelcome go to from the ACCC.What occurs with an agent’s social media account after they shift from one company to a different.How to handle feedback on your social media accounts to make sure you don’t run the danger of defamation.What to be conscious about relating to opinions, together with methods to deal with adverse opinions that don’t paint your enterprise in the greatest gentle.The legal implications of working paid or sponsored content material and why brokers who’re influencers ought to be notably cautious.
And a lot, rather more…
Links and sources talked about
Kristen Porter on Elite Agent
Connect with Kristen
https://eliteagent.com/mitigating-the-online-risk-kristen-porter-on-social-media-real-estate-marketing-and-managing-the-legal-minefield-of-the-online-space/
