LinkedIn has developed into far more than only a skilled networking platform. For instance, it has now grown to develop into a spot to search out priceless content material. Today’s entrepreneurs and types use it not solely to construct skilled connections and publish vacancies, however additionally they use it to look for content material that helps them improve their advertising and marketing techniques and keep in control with the newest trade developments. If you wish to distinguish your self as a thought chief in your area of interest, LinkedIn ought to undoubtedly be an element of your B2B advertising and marketing technique.If you’re nonetheless not utterly satisfied but, these statistics will certainly inspire you to begin utilizing LinkedIn as a advertising and marketing platform. Plus, we’ve additionally made certain to incorporate just a few statistics that can assist you to to make the most of the platform. What works for Instagram and TikTookay is not going to get you the identical engagement right here.LinkedIn Statistics:
1. There Are More Than 930 Million Members on LinkedInAs of June 2023, LinkedIn had greater than 930 million members throughout 200+ international locations and territories worldwide, in keeping with the firm’s official statistics. There’s been a big enhance since 2022, when the platform had about 870 million members. That means it added about 60 million new members inside a yr.The United States tops the checklist in phrases of country-wise membership with greater than 202 million members. India comes subsequent with greater than 105 members, adopted by Brazil with 65 million members.Source: information.linkedin.com 2. North America Accounts for Its Biggest Share of UsersWhile the Asia-Pacific area as soon as dominated the LinkedIn market, North America now holds that title. According to the official statistics reported above, the area accounts for LinkedIn’s greatest share of members with greater than 224 million customers. This is adopted by Europe, which contributes to 242 million members, and Asia-Pacific with 202 million members. This is sweet information for companies that majorly give attention to the North American market because it indicators the rising reputation of LinkedIn on this area. It signifies that there’s progress of their potential attain.3. LinkedIn Operates 36 Offices WorldwideAccording to the identical official statistics, LinkedIn operates 10 places of work in the USA. It has an extra 26 places of work throughout the globe that embody locations like Amsterdam, Bangalore, Sydney, and Toronto.4. LinkedIn Has 20,000 StaffThe firm has added a number of thousand workers in the previous yr and now has 20,000 workers worldwide. These workers work full-time from its 36 places of work round the world.5. Most Traffic Comes From the USLinkedIn will get the most visitors, about 30.9%, from the United States. India is its second greatest supply of visitors with simply over 7% adopted by the United Kingdom at almost 6%.This, nonetheless, is barely for desktop visitors as of May 2022.6. Bermuda Has the Highest Ad Reach FeeAs of January 2023, Bermuda is the nation with the highest LinkedIn viewers advert attain fee at 102.4%. Clearly, some companies will need to have accounts, and a few folks might function two or extra accounts. The Cayman Islands follows in the second spot at 97% and Iceland in the third spot at 89.2%. The United States options solely in seventh place, with a 75.4% attain.Keep in thoughts, nonetheless, that the percentages don’t inform the entire story. According to the Digital 2023: Global Overview Report, this 75.4% interprets to roughly 200 million complete attain. Meanwhile, the 102.4% for Bermuda is the same as about 54,000 complete attain.Source: datareportal.com7. Marketers Can Reach More Than 900 Million The Digital 2023 report discovered that the potential viewers that entrepreneurs can attain with adverts on LinkedIn is estimated at simply over 900 million. It’s a year-on-year enhance of greater than 11%. With regards to advert income, the platform generated $5 billion in income via its Marketing Solutions in 2022. During the identical yr, LinkedIn noticed a 26% year-over-year enhance in its income.8. Advertisers Can Reach More Men than Women on LinkedInAdvertisers have a barely increased probability of reaching extra males than ladies on LinkedIn. The advert viewers distribution is 56.3% male and 44.7% feminine, in keeping with the Digital 2023 report from above.Source: datareportal.com9. LinkedIn Is a Great Place to Find Decision MakersAs of June 2023, the platform might declare to achieve greater than 65 million enterprise resolution makers, in keeping with their very own official statistics. The platform lets you attain and have interaction your prospects at the proper time and in the proper context. You can simply discover clients via looking out by both their identify, place, or firm. LinkedIn additionally suggests different potential clients that you may goal.10. Decision Makers Use LinkedIn Content to Vet OrganizationsIt’s key that you just publish participating and informative content material on LinkedIn resolution makers use thought management to find out which group to work with. According to a research on B2B Thought Leadership Impact, 65% of respondents had been in a position to positively change their notion of an organization consequently of thought management.Additionally, 64% of respondents additionally contemplate thought management to be a dependable option to assess the capabilities and competency of a vendor. For these respondents, thought management content material is far more impactful than advertising and marketing supplies and product sheets.11. LinkedIn Goes Beyond Job Hunting and ListingsIf you thought that LinkedIn is barely good for posting jobs and discovering appropriate candidates, you’ll be very a lot mistaken. It will also be a supply of connecting with potential clients and fascinating your present workers.You can simply arrange a LinkedIn web page for your small business to assist generate extra model consciousness. Each enterprise additionally has a “My Company” tab that gives each group on LinkedIn a trusted, employee-only house to assist them be a part of the conversations that matter most.12. Users Spent Nearly Eight Minutes Per Go toAccording to information shared by Similarweb, the common time a LinkedIn person spends is 7 minutes and 38 seconds on the platform per go to. On common, additionally they go to about seven pages per go to. To put this into perspective, the common go to period for Facebook is about 10 minutes, whereas for Pinterest it’s a bit of over 5 minutes. So, it’s about proper there in the center.Source: linkedin.com13. It (*36*) About 1.7 Billion Visits On Average During the Past Three MonthsAccording to a visitors evaluation by Similarweb, LinkedIn obtained a complete of 5.1 billion visits from March 2023 to May 2023. This consisted of 1.8 billion visits in March, 1.6 billion visits in April, and 1.7 billion visits in June. This works out to a mean of about 1.7 billion views monthly.14. It Mostly Gets Direct TrafficThe identical Similarweb evaluation discovered that 73.9% of LinkedIn visitors is direct and 20.42% comes from search. The high natural key phrases that drive visitors to its web site are LinkedIn (14.8 million), linked in (958.1k), linkedin login (688.2k), and linkedin studying (374.3k).Source: similarweb.com15. Less than 1% of LinkedIn Traffic is from Social PlatformsSimilarweb additionally discovered that different social media platforms solely contribute to a small portion of LinkedIn’s visitors, 0.89% to be exact. LinkedIn will get the most social media visitors from YouTube at 36.19%. Facebook comes subsequent with 22.59% of social visitors to LinkedIn coming from the platform. Other social websites directing visitors to LinkedIn embody Twitter (12.96%), WhatsApp (10.78%), and Instagram (6.35%).16. click on.appcast.io Is Its Leading Traffic ReferrerAs of May 2022, click on.appcast.io was its high visitors referrer and accounted for greater than 11.1% of referral visitors to its web site. Github.com was in second spot and linktr.ee in third place. 17. Most Users Also Use Other Social Media PlatformsThe Digital 2023 report additionally discovered that most individuals have a number of social media accounts. In reality, solely 0.2% of LinkedIn customers solely use the platform. More than 80% of LinkedIn customers additionally use Facebook (86.6%), WhatsApp (80.4%), and Instagram (82.6%). Other common social media platforms amongst LinkedIn customers embody YouTube, Twitter, Telegram, and TikTookay.So, in case your viewers is on LinkedIn, your social media technique ought to give attention to together with these platforms too. Consider having a complete cross-platform technique to achieve a good larger viewers.Source: datareportal.com18. LinkedIn is a Powerful Recruitment Tool in the U.S and BeyondAs talked about earlier, greater than 202 million folks in the U.S have a profile on LinkedIn. Additionally, 61 million folks use the platform to go looking for jobs each week. This makes it a robust candidate sourcing software for firms. Similarly, it might show to be a priceless platform for job searchers as properly. According to the firm’s official statistics, greater than 700,000 firms use LinkedIn to supply candidates and rent workers. Moreover, virtually 5 million expertise professionals are actively utilizing the platform, which explains why eight persons are employed each minute on LinkedIn.LinkedIn additionally permits its members to pick out from over 40,000 expertise to showcase what they will do. And this characteristic is proving common amongst firms as properly. According to official LinkedIn statistics, 45% of firms on LinkedIn use the expertise characteristic to establish appropriate job candidates.19. Mornings are the Best Times to Post on LinkedIn According to a number of research, the greatest time to publish on LinkedIn is at the begin of a typical workday. The platform’s customers appear to be the most energetic round 8-10 AM on Wednesdays and 9 AM on Thursdays and Fridays. Additionally, 1-2 PM on Thursdays additionally generates good outcomes.Keep in thoughts, nonetheless, that the excellent timing is determined by varied components comparable to nation, time zone, metropolis, and so forth. Use our free calculator to calculate the greatest time to publish primarily based on the time zones of your most energetic followers. Then experiment to see which publish timings work greatest at participating your distinctive viewers.20. LinkedIn is Most Popular Among People in Their Late 20s and Early 30sThe largest age group utilizing LinkedIn worldwide, as of January 2023, is adults aged between 25 and 34. About 60% of its customers fall inside this age bracket. Somewhat surprisingly, the second hottest age group includes these of their early 20s. Users older than 55 solely accounted for 2.9% of the platform’s viewers. Source: datareportal.com21. It’s More Popular Among MenConsidering that its advert viewers is usually males, it makes full sense that it’s principally utilized by males. A Statista survey of world LinkedIn audiences by gender discovered that as of the starting of 2023, 56.3% of LinkedIn audiences had been males whereas 43.7% had been ladies.22. A Majority of Users Come from High-Income HouseholdsMost LinkedIn customers (53%) in the United States have a excessive month-to-month family revenue. Twenty-nine p.c belong to middle-income households whereas solely 17% come from low-income households.23. It’s Used by More Than 63 Million CorporationsThe firm’s official statistics report that there are greater than 63 million firms listed on the platform. According to LinkedIn, nonetheless, some of these firm profiles end result from LinkedIn mechanically creating firm pages. They do that when a member provides a company not on LinkedIn as half of their expertise on their profile.24. The App Isn’t That PopularIf you don’t have the app in your telephone or didn’t even know that it existed, you’re not in the minority. According to information shared by Statista, as of March 2021, solely 5.7% of LinkedIn app customers are thought to be heavy customers (in different phrases, customers that entry the app two or thrice a month). What’s extra, in keeping with information shared by App Ape, the majority of US LinkedIn customers that use Android gadgets are thought to be inactive. 25. LinkedIn Remains the Preferred Content Distribution Channel for B2B MarketersAccording to information from the thirteenth Annual B2B Content Marketing survey carried out by The Content Marketing Institute, LinkedIn is the high social media platform amongst B2B entrepreneurs for sharing natural content material. A whopping 96% of B2B entrepreneurs used it in the final yr. Moreover, not less than 93% discovered LinkedIn content material advertising and marketing to be not less than considerably efficient. About 6% thought-about it to be not very efficient whereas simply 1% stated that it was not efficient in any respect.Source: contentmarketinginstitute.comTo put this reputation into perspective, Facebook takes second place with lower than 76% indicating that they’ve used it in the previous yr. Twitter comes subsequent with 70% of B2B entrepreneurs having used it. While Instagram is common amongst B2C manufacturers, solely 57% of B2B content material entrepreneurs used it in the final 12 months. LinkedIn was additionally the hottest social media platform for paid campaigns with 78% of B2B content material entrepreneurs utilizing it in the final 12 months. It’s additionally rated the primary platform for B2B lead technology, in keeping with their very own information. Forty p.c of B2B entrepreneurs surveyed shared that the platform was the simplest channel for driving high-quality leads. 26. Long-form Content Performs Well on LinkedInAccording to OkDork’s findings, the longer the publish that you just share on LinkedIn, the higher outcomes you possibly can anticipate. Longer posts carry out usually very properly on the platform. The excellent phrase rely is between 1,900 and a couple of,000 phrases. When you publish this size of publish, you possibly can anticipate extra publish views, likes, feedback, in addition to shares. That being stated, it shouldn’t be at the expense of readability. You is perhaps focusing on educated exces (one-third of LinkedIn customers have a bachelor diploma or equal), however they counsel the language utilization ought to be geared toward an 11-year-old. To assist you to make your publish simpler to learn, they counsel it’s best to divide your publish into 5 subheadings. It’s additionally vital to maintain the tone constructive. However, maintain it balanced. Neutral language posts that target stating the info get the most shares and likes.27. How-to Posts Perform BestNonetheless on the subject of content material, OkDork has additionally discovered that how-to posts received the greatest outcomes throughout the board. If this isn’t actually your model, you can too strive writing and sharing a listicle. These varieties of posts additionally carry out properly and get barely extra shares, views, likes, and feedback than different varieties of posts. Whatever you do, keep away from writing your headline as a query. These posts carry out poorly. With regards to headlines, OkDork’s analysis means that it ought to be restricted to between 40 and 49 characters. Titles of this size obtain the biggest quantity of publish views general.28. The Optimal Number of Images in a LinkedIn Post is 8You cannot underestimate the energy of a great image even on a principally skilled community comparable to LinkedIn. Posts with eight photos obtain significantly extra views than these with seven or 9 and almost 4 instances as many views as posts with a single picture. This signifies that LinkedIn customers are similar to different social media customers in that they recognize and reply properly to visuals.Source: okdork.comIf you do really feel such as you wish to add greater than eight, it’s best to purpose for 11 then. The OkDork research additionally discovered that posts with 11 photos carry out the second greatest. And do not even contemplate importing a publish to LinkedIn with none footage, as only a few folks spend the time to view picture-less posts. For optimum impact, be certain that not less than one of your footage seems at the high of the publish. Though, for those who suppose that video and different varieties of multimedia belongings will get you higher outcomes, you’ll be very a lot mistaken. As a lot as LinkedIn customers like photos in the posts they learn, they’ve little time for movies or different multimedia belongings. While together with multimedia is best than having no photos, the OkDork research reveals that multimedia belongings result in fewer publish views than simply together with static photos. However, not all statistics agree with this discovering (living proof at quantity 31).29. More Post Likes Lead to More EngagementOkDork additionally discovered a correlation between the quantity of likes and different LinkedIn metrics. According to the correlation information, extra likes equals extra views, shares, and feedback.To assist you to achieve extra likes, they counsel that you just add a name to motion at the starting or finish of your publish and market it on different social networks. If you’re planning to share it on different platforms, they counsel that you just begin with Twitter. According to their information, tweets have the highest correlation to LinkedIn success metrics. 30. Aim to Post WeeklyOrganizations that publish weekly on LinkedIn can generate twice the raise in engagement, in keeping with stats shared by LinkedIn. What’s extra, including to what OkDork discovered, their information counsel that photos usually lead to twice the remark fee. You can, for instance, create a customized collage with just a few photos. Reshare posts when others point out your group on the platform to drive extra engagement. You also needs to use hashtags to achieve a wider viewers. 31. LinkedIn is the Second Most Effective Video Marketing PlatformAccording to Wyzowl, LinkedIn is second to YouTube in phrases of video advertising and marketing efficiency. Sixty-nine p.c of video entrepreneurs say that it’s the simplest video advertising and marketing channel.Source: wyzowl.comSo it’s no shock that it’s additionally amongst the high three most generally used video channel. The identical research discovered that 79% of firms have used LinkedIn for video advertising and marketing, placing it proper behind Facebook (86%) and YouTube (90%).32. Live Video Sees a Ton of EngagementIt’s not simply common in-feed movies that carry out properly on LinkedIn. Although video will get 5 instances extra engagement, in keeping with the firm’s personal information, dwell video will get much more. You can anticipate to see a whopping 24 instances extra engagement than a daily publish once you share a dwell broadcast on LinkedIn. So don’t maintain again on these interviews and Q&A periods as they provide you the alternative to drive real-time engagement.33. PDFs and PowerPoints Can Also Be EffectiveIf movies or articles aren’t your factor, LinkedIn suggests that you may strive importing a PowerPoint or PDF. They’ve discovered that their members get pleasure from behind-the-scenes content material that focuses on a model’s distinctive values and tradition. Another suggestion is to create a PowerPoint that locations the highlight on an worker. 34. Aim for at Least 150 Page FollowersGaining traction after the preliminary few months of beginning your organization’s LinkedIn web page could also be a problem. But in keeping with information shared by LinkedIn, as soon as a web page has 150 followers, their alternative for progress turns into exponential. So it’s best to give attention to gaining these first 150 followers to make an affect on the platform.Pro Tip: Consider inviting your present profile connections to observe your LinkedIn firm web page. This might get your web page in entrance of a related viewers and assist you to achieve extra followers.35. Amazon is the Company Account with the Most FollowersAmazon, Google, LinkedIn, and TED Conferences are the firm accounts with the most followers, in keeping with the Digital 2023 report. Amazon has 29 million, Google has 27.3 million, LinkedIn has 24.2 million, and TED Conferences has 23.1 million followers.Other organizations which have made the Top 10 embody Microsoft, Forbes, Unilever, IBM, and Harvard Business Review. While it is perhaps the sheer clout of these firms that’s serving to them to attract in all these followers, it doesn’t harm to have a look at their present LinkedIn advertising and marketing methods. This might assist you to draw inspiration on the best way to appeal to extra followers and develop your attain on the platform.36. Bill Gates has the Most FollowersAccording to the identical Digital 2023 report, the LinkedIn private accounts with the most followers are Bill Gates (about 36.1 million followers), Richard Branson (almost 20 million followers), and Jeff Weiner (virtually 11 million followers). Other people that made the Top 10 checklist embody Arianna Huffington, Tony Robbins, and Simon Sinek. A have a look at these numbers suggests that folks on the platform look as much as thought leaders and entrepreneurs.Wrapping Things UpThese LinkedIn statistics will help you perceive the platform and the way most entrepreneurs use it. Use these insights to plan an efficient LinkedIn advertising and marketing technique and make knowledgeable decisions to enhance your present technique. If you’re but to begin utilizing it, now’s the time, specifically, for those who function in the B2B trade. Your rivals are on it, and it’s essential be the place your audience and shoppers spend their time.
Frequently Asked Questions
Is LinkedIn common?
LinkedIn may be very common. It boasts about 930 million customers in additional than 200 international locations. In addition to those particular person customers, there are additionally greater than 63 million firms which have a profile on LinkedIn. What is much more spectacular is that in keeping with LinkedIn, each second, about two new members signal as much as the platform.
Can you utilize LinkedIn for recruitment?
LinkedIn is a wonderful recruitment software. There are about 97,000 firms that use the platform to recruit, and greater than 3 million jobs are posted month-to-month. What additionally makes it an ideal software for recruitment is that LinkedIn lets its members decide from greater than 40,000 expertise to showcase what they will do.
When is the greatest time to publish on LinkedIn?
According to CoSchedule, the greatest time to achieve folks on LinkedIn is when your audience is having fun with a break throughout a workday. For instance, companies in the B2C trade ought to publish round midday, whereas these in B2B also can publish at 8 am and 6 pm along with midday. With regards to the greatest day of the week to publish on this platform, CoSchedule discovered that posting on Wednesdays, though OkDork prefers Thursdays.
How lengthy ought to your publish on LinkedIn be?
The posts that carry out the greatest on LinkedIn and get extra engagement are between 1900 and 2000 phrases lengthy. You also can enhance engagement additional by together with photos and (probably) movies in your LinkedIn posts.
Is InMail efficient?
According to LinkedIn, senders can get a 300% response fee from InMails in comparison with different electronic mail or messaging platforms. If you ship messages to your prospects, you may have a response probability of 10-25%.
About the Author
With over 15 years in content material advertising and marketing, Werner based Influencer Marketing Hub in 2016. He efficiently grew the platform to draw 5 million month-to-month guests, making it a key web site for model entrepreneurs globally.
His efforts led to the firm’s acquisition in 2020. Additionally, Werner’s experience has been acknowledged by main advertising and marketing and tech publications, together with Forbes, TechCrunch, BBC and Wired.
https://influencermarketinghub.com/linkedin-stats/
