VALDOSTA – South Georgia Medical Center just lately acquired multiple awards recognizing its digital marketing and communications efforts from the Healthcare Digital Marketing Awards and AVA Digital Awards.SGMC acquired gold, the best recognition by HDMA, in three classes: vaccine marketing, annual or group report and particular video – over two minutes, hospital officers mentioned in an announcement. HDMA acknowledges the perfect well being care web sites, digital content material, digital communications, cellular media and social media.A nationwide panel of trade specialists reviewed almost 1,000 entries; judging creativity, marketing execution, message impression, know-how utility and progressive content material.
AVA Digital Awards acknowledged the system with the platinum award within the class of content material marketing for the E-Annual Report and the gold award within the class of COVID-19 digital response for its group vaccination marketing campaign.AVA Digital Awards is a world competitors that acknowledges excellent work by artistic professionals concerned within the idea, path, design, and manufacturing of media that’s a part of the evolution of digital communication. AVA Digital Awards is run and judged by the Association of Marketing and Communication Professionals.
“These campaigns would not have been potential with out the outstanding help and repair of our physicians, workers and volunteers. They work laborious they usually care about this area, so having the chance to showcase that work is all the time a privilege,” mentioned Erika Bennett, SGMC director of marketing.According to Bennett, COVID-19 highlighted the significance of digital communication. “With info altering quickly all through pandemic, we merely centered on creating efficient, correct info that our group members may perceive and belief. We are thrilled to obtain this trade validation on a nationwide degree,” she mentioned.SGMC partnered with Ascend Strategy & Design to develop the successful campaigns.For extra info, go to sgmc.org.
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