A Day In the Life with Product Marketing Director, Katie Bykowski

A Day In the Life with Product Marketing Director, Katie Bykowski

Welcome to the “Day in the Life” weblog collection. Here we are going to characteristic interviews with Swimlaners to be taught extra about their expertise. This collection offers you a preview of Swimlane, our tradition, and the individuals who hold us going.
Hi, I’m Katie Bykowski. I’m honored to assist kick off Swimlane’s “day in the life” weblog collection. A few quick details about me are that I dwell in Minneapolis, Minnesota, with my husband, Ben. Shortly earlier than becoming a member of Swimlane, I graduated from the University of St. Thomas with my MBA, the place I centered on strategic development and organizational improvement. Now that I’m not spending my evenings finding out, life has gotten extra enjoyable. More on that later.

How lengthy have you ever been with Swimlane?
I joined Swimlane in October 2021 as the Director of Product Marketing. Prior to Swimlane, I used to be a product marketer at Code42 and held numerous roles at a digital content material advertising company the place I supported our expertise purchasers together with IBM and NetApp. My time spent at Code42 was a very memorable section of my profession as a result of it was crammed with constructing packages from the floor up, re-positioning the firm, launching new progressive merchandise, and finally creating a brand new market class round insider threat administration. This expertise has ready me properly for the trajectory that I see Swimlane on, and I’m excited to do it once more.
What does your job entail?
My present function entails constructing the product advertising perform at Swimlane and main a group of proficient people who handle content material advertising and technical product advertising features. As a product marketer, my day-to-day duties are broad and vary from product positioning and messaging, aggressive intelligence, analyst relations, gross sales and companion enablement, and managing the launch of latest merchandise, capabilities, options, and partnerships. I really like the selection and cross-functional nature of the product advertising self-discipline.
What do you get pleasure from most about working at Swimlane?
I’ve discovered Swimlane’s tradition to be very daring, which I really like. Swimlane is the form of place the place in the event you see a chance to develop or enhance, you might be empowered to go for it.
What excites you most about your work?
This tradition of being daring, transferring quick, and taking good dangers is a big cause behind the present development spurt that Swimlane goes via proper now. For me, there is no such thing as a higher time to be at an organization than when its innovating, maturing and staking a brand new declare in the market. That’s precisely what Swimlane is doing nowadays.
What do you love to do while you aren’t working?
I’m an extremely social individual. My weekends are crammed with time spent with household and pals. I’m happiest after I’m attempting one thing, or going someplace, for the first time. My husband and I like to attempt new eating places, bike to breweries, journey, golf, ski, and spend time at our household cabins in Spearfish Canyon, SD, and northern Minnesota. 
The previous two years have put a damper on our worldwide journey plans, however we had been fortunate sufficient to have the ability to honeymoon in Tokyo, Bali, and Singapore in February-March 2020, simply earlier than Covid-19 lockdowns began. A few different must-visit locations for my fellow vacationers on the market embody South Africa, Thailand, Italy, Prague, and Budapest.

What’s a enjoyable reality about you many individuals might not know?
Speaking of touring, a enjoyable reality about me that many individuals would suppose is loopy, is that I went shark cage diving in South Africa. One of my finest pals and I made a decision to street journey throughout South Africa, and one in every of our stops introduced us to a spot in Gansbaai known as “shark alley”. We had been each so seasick by the time the boat arrived at shark alley, that we had been the first to volunteer to leap in the cage.

Your motto or private mantra:
To achieve life you want three issues: a wishbone, a spine, and a humorous bone.
Three phrases that finest describe you:
Only three phrases, that’s robust! After crowdsourcing this reply with my household and pals, the three phrases they’d use to explain me are resilient, tenacious, and constant.
What Swimlane core worth resonates with you the most?
I actually love all of Swimlane’s core values, but when I’ve to select one I believe that the worth of honesty and integrity in ‘all the issues’ should be #1. To me, doing it proper is equally as necessary as getting it performed. I believe honesty and belief are underrated ideas throughout the advertising self-discipline. With that, I’m dedicated to finishing up this worth inside Swimlane’s advertising and the way we talk with our prospects and companions. 
*** This is a Security Bloggers Network syndicated weblog from Swimlane (en-US) authored by Katie Bykowski. Read the authentic publish at: https://swimlane.com/weblog/employee-spotlight-katie-bykowski/


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