MARKETING-INTERACTIVE is thrilled to announce the shortlist for Asia’s first-ever devoted social media awards present, Hashtag Asia. The awards purpose to honour and recognise the perfect social media work from Asia, together with Australia and New Zealand.
Finalists are competing throughout 21 classes open for entry masking numerous social media disciplines, with all entrants competing for gold, silver and bronze trophies. The awards have been judged by 33 client-side entrepreneurs, content material creators and senior company professionals.
One of the jury members, Nic Redfern, head of social media – regional manufacturers at Expedia Group, mentioned that social media entrepreneurs are consultants at rolling with the punches and no time has this mattered greater than throughout the years of the pandemic. “It was inspiring to see the inventive and considerate methods manufacturers stored client wants on the coronary heart of their exercise, utilizing the ability of social media to make a significant distinction to each their companies and their communities,” he added.
While one other member of the panel, Kenny Sham, head of selling (Hong Kong, Taiwan and Macau), LEGO, added: “Consumer on-line looking and procuring behaviour adjustments each single day, particularly with the pandemic scenario, it’s nice to see that many conventional manufacturers managed to step out of their routine manner of doing digital. They are proactively attempting new methods to achieve out to their target market by extra interactive and interesting social media codecs.”
Additionally, jury member, Natalie Truong, CMO, Asia, Middle East and Africa and accomplice at Mercer, defined that the competitors was fierce this 12 months, with some actually thrilling and revolutionary entries pushing the boundaries on creativity, innovation. “For some, there was the proper dose of humour to drive house key messages and ship on the goals of the campaigns. The way forward for social media advertising on this area is admittedly inspiring. Congratulations to all of the winners,” Truong mentioned.
So who made the ultimate minimize? Check out the complete checklist of finalists right here:
1. Best Social Media Community Management• Caltex Batman Collectibles 2021, Chevron Singapore• Watsons DO GOOD Sustainability Campaign, Duta Intidaya (Watsons Indonesia)• #YangSelaluAda, Grab Indonesia• Hubilo, Hubilo• KFC’s Engagement Story, KFC Singapore• Nestlé Wellness Campus Digital Communities, Nestlé Wellness Campus Philippines
2. Best Newsjacking or Real Time Response• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia• Tiger Beer Always-on Social Retainer, China Resources Snow Breweries• #DiskonKilatGrabMeals Makanthon, Grab Indonesia• Lifebuoy Boomer Hygiene Messages, Unilever Singapore• Together we Look Good and Feel Great!, Watsons Singapore
3. Best User-Generated Content• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia• #IDontSayThisEveryDayHowever, Jollibee Philippines• Be. Here’s to you being you., M1• Nestlé Wellness Campus Digital Communities, Nestlé Wellness Campus Philippines• RELX #NoSmoke Generation, RELX International• Lifebuoy #DotheLifebuoy, Unilever Singapore• Together we Look Good and Feel Great!, Watsons Singapore
4. Best Social Brand Launch• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia• 十字牌只想你身體健康, Lark Group• Sunken HK – A Brand New Day Party Concept, Organised Chaos Events & Zicket• #PepsiHitSaSarap, Pepsi Philippines• 《优YŌU 》: Wellness on WeChat for Taikoo Li Qiantan, Shanghai Qianxiu, Taikoo Li Qiantan (Shanghai China)• GOMO Data for Good, Singtel• Closeup Goes #AllinAllOut for #AllAroundOralCare, Unilever Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines
5. Best Use of Live Streaming or Virtual Events• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia• Meet Nice Sale, Charoen Pokphand Foods• Hubilo, Hubilo• Bersatu Untuk Merdeka, Indosat Ooredoo Hutchison• Lazada Super Party, Lazada Philippines• From The Living Room, National Arts Council• #PepsiHitSaSarap, Pepsi Philippines• RELX Now In Cebu, RELX International• World’s Largest Classroom, Unilever
6. Best Use of Art / Culture / Brand / Entertainment Partnerships• Hubilo, Hubilo• Lazada Super Party, Lazada Philippines• Dale Chihuly: Glass in Bloom, OCBC, BOS• #PepsiHitSaSarap, Pepsi Philippines
7. Best Use of Celebrity Partnerships• Tiger Beer x Tiger, China Resources Snow Breweries• #Bisalah Ramadan, Grab Indonesia• Lazada Super Party, Lazada Philippines• #PepsiHitSasarap, Pepsi Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines
8. Best Use of Influencer Partnerships• #EmbracingNewNorms, AIA Singapore• 港製至講究 (Exquisite Taste Made in Hong Kong), Amoy Hong Kong• #BeatTheAsthmaBlues, AstraZeneca Asthma & Allergy Association Singapore• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia• GrabMeals #BertualangRasa, Grab Indonesia• Shades of Xiao Ming, Luxottica Group PIVA• Rambut Ke-Charged PANTENE Miracle Hair Supplement, P&G• Made With Passion Singapore, Singapore Brand Office• GOMO Data for Good, Singtel• #LEGOSG, The Lego Group
9. Best Use of Social Media Platforms• Fruit Tree Fresh Reduced Sugar marketing campaign, Fraser and Neave (F&N)• Lazada Super Party, Lazada Philippines• Nestlé Wellness Campus Digital Communities, Nestlé Wellness Campus Philippines• Save #20, OCBC NISP• #PepsiHitSaSarap, Pepsi Philippines• Closeup Goes #AllinAllOut for #AllAroundOralCare, Unilever Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines• Together we Look Good and Feel Great!, Watsons Singapore
10. Best Social Media Channel Campaign: Facebook• Caltex Batman Collectibles 2021, Chevron Singapore• Pocky Malaysia Ceria Tetap On!, Glico Asia Pacific• MSIG for Biodiversity, MSIG Asia
11. Best Social Media Channel Campaign: Instagram• Vegan launch, Fraser and Neave (F&N)• #PockyNyegerinHari (Pocky Refreshes the Day), Glico Asia Pacific• Shades of Xiao Ming, Luxottica Group PIVA• MSIG’s #RealsmallProblems, MSIG Insurance (Singapore)• RELX Infinity Arctic Mist Launch, RELX International
12. Best Social Media Channel Campaign: TikTok• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia• Very Important Paket GrabCategorical, Grab Indonesia• Lifebuoy #DotheLifebuoy, Unilever Singapore
13. Best Social Media Channel Campaign: Twitter• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia• Bright Up Your Day, Charoen Pokphand Foods• Lazada Super Party, Lazada Philippines• #PepsiHitSaSarap, Pepsi Philippines• Closeup Goes #AllinAllOut for #AllAroundOralCare, Unilever Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines
14. Best Integrated Social Media Campaign• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia• Caltex Batman Collectibles 2021, Chevron Singapore• Collabonation Road to Unity, Indosat Ooredoo Hutchison• #SGCultureAnyplace, National Arts Council• Stronger Together (National Day 2021), OCBC Bank• GOMO Data for Good, Singtel• Unif Fresh Get Fin, Uni-President (Thailand)
15. Best Social Amplification Campaign• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia• Lazada Super Party, Lazada Philippines• Be. Here’s to you being you., M1• Our #littleone, Mandai Wildlife Group• RELX Malaysia’S First Infinity Anniversary, RELX International• Trip.com Hong Kong’s #BestShot Campaign, Trip.com• Closeup Goes #AllinAllOut for #AllAroundOralCare, Unilever Philippines• Expect Excellence, University of Southampton Malaysia
16. Best Use of Social Media for Campaign• #PockyNyegerinHari (Pocky Refreshes the Day), Glico Asia Pacific• Pocky Malaysia Ceria Tetap On!, Glico Asia Pacific• Ramadan GrabMeals 2020, Grab Indonesia• iknowyou.app, HBO Asia• Lazada Super Party, Lazada Philippines• Shades of Xiao Ming, Luxottica Group PIVA• Our #littleone, Mandai Wildlife Group• #RambutKecharged (Charged Hair), P&G• #PepsiHitSaSarap, Pepsi Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines
17. Best Social Media Campaign: Southeast Asia• #ToOurFutureGenerations, Geneco• A New Tradition of Change, Geneco• #PockyNyegerinHari (Pocky Refreshes the Day), Glico Asia Pacific• Pocky Malaysia Ceria Tetap On!, Glico Asia Pacific• Lazada Super Party, Lazada Philippines• MSIG’s #RealsmallProblems, MSIG Insurance (Singapore)• #PepsiHitSaSarap, Pepsi Philippines• Closeup Goes #AllinAllOut for #AllAroundOralCare, Unilever Philippines• Eskinol “Gandang Naturally Fresh” Twitter Takeover, Unilever Philippines
18. Best Social Engagement Tools or Programmes: Chatbots• Live up your life, CooperVision• Be. Here’s to you being you., M1• Hi Tania, Petron
19. Best Social Engagement Tools or Programmes: Cause Marketing• #ToOurFutureGenerations, Geneco• A New Tradition of Change, Geneco• Planting The Future, Geneco• SheHacks, Indosat Ooredoo Hutchison• World’s Largest Classroom, Unilever
20. Most Influential/Effective Use of Social Media Content Creator• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia• Hubilo, Hubilo• Unif Fresh Get Fin, Uni-President (Thailand)
21. Best Social Influencer Agency• Gushcloud International• INCA• Kobe• Mashwire• Narrators
Speak to our venture managers for more information about awards packages:
Czarina SolomonHead, Project ManagementTel: +65 6423 0329Mobile: +65 8112 6351Email: [email protected]
April OsinsaoRegional Project ManagerTel: +65 6423 0329Mobile: +63 9959 328 624Email: [email protected]
Mohanesh KumarRegional Project ManagerTel: +65 6423 0329Mobile: +65 9895 3365Email: [email protected]
Sandra RonesRegional Project ManagerTel: +65 6423 0329Mobile: +63 9322 917 178Email: [email protected]
Seraphine NeohSenior Manager, Project ManagementTel: +65 6423 0329 ext 234Email: [email protected]
https://www.marketing-interactive.com/hashtag-asia-2021-shortlist
