Content advertising and marketing is a strong instrument to draw and have interaction potential prospects. The proper content material is useful, informative, and entertaining.
In May 2022, companies can goal rivals, produce experiences, cowl native occasions, profile merchandise, and share slightly cohesion.
Here are 5 content material advertising and marketing concepts to strive in May 2022.
Build on Competitors
William Slim, a British navy commander within the final century, famously mentioned, “When you can’t make up your thoughts which of two evenly balanced programs of motion it is best to take — select the bolder.”
In May, borrow some inspiration from Slim and go after your organization’s closest competitor. Identify the competitor’s top-producing content material when it comes to web site site visitors, after which produce one thing higher.
For instance, if it bought tenting provides, your retail firm may compete head-to-head with REI. Using a instrument akin to Ahrefs or Semrush, you study that REI’s “Camping Checklist” drives about 36,000 visits a month. The article is a part of an introduction to a tenting content material sequence.
Go after it. Produce a subject cluster that gives 10 occasions the worth of REI’s. Make it the very best introduction-to-camping useful resource on the web.
If you compete with REI, why not attempt to produce higher content material?
‘State of’ Reports
The state of any matter or business is a staple of B2B content material advertising and marketing and may generate engagement for nearly any firm.
Consulting corporations could have originated this style and nonetheless use these experiences to place the enterprise as an authority. An instance is McKinsey & Company’s “State of Fashion 2022: an uneven restoration and new frontiers.”
Create a “state of” report, akin to this instance from McKinsey, that journalists and bloggers will wish to quote and reference.
The method for “state of” experiences goes like this:
Identify an appropriate business development.
Survey a major variety of respondents — seemingly greater than 500.
Analyze the responses.
Compose a report.
Publish and put it on the market, together with releasing it on newswires.
Although ecommerce corporations can promote merchandise to anybody anyplace, it’s typically greatest to concentrate on niches or locales.
For instance, it’s inexpensive to offer quick transport to close by prospects than second-day transport to these distant.
With this in thoughts, on-line corporations could wish to goal prospects close to transport amenities. (*5*) may produce articles, movies, or podcast episodes that characteristic native occasions, organizations, and related subjects.
Thus a web based sporting items store may cowl highschool sports activities in areas nearest its transport amenities.
Consider paying further advertising and marketing consideration to the areas your corporation can serve greatest. Image: Vince Fleming.
The gadgets a enterprise sells can spur compelling tales about improvements, achievements, and human perseverance.
Try profiling your merchandise in May 2022. Discuss the intersection of merchandise and other people. Create articles, movies, or podcasts that inform their distinctive tales.
Here are three examples from the shoe enterprise.
First, there’s Mr. Porter’s “Behind Every Iconic Sneaker Is An Even Better Story,” which states, “The sneaker market thrives on efficiency and storytelling. The former ages about in addition to milk. But given time, the latter is extra like positive wine. As the years go by, a shoe’s story typically will get richer and fuller, including to its status and rising its worth each in a literal and a cultural sense.” This excerpt hints at how “sneakerheads” are interested in a specific shoe’s historical past.
Next, learn this text within the Orlando Sentinel about Hush Puppies changing into a cultural icon. Malcolm Gladwell, the writer of “The Tipping Point,” a bestselling e book, discusses the shoe’s rise in reputation.
“The model had been all however lifeless till that time. Sales have been right down to 30,000 pairs a 12 months, principally to backwoods retailers and small-town household shops. Wolverine, the corporate that makes Hush Puppies, considered phasing out the sneakers that made it well-known. But then one thing unusual occurred,” Gladwell wrote.
The article goes on to suggest that fads and fashions transfer like epidemics.
Third, have a look at the historical past of Tony Lama boots. Unbeknownst to most customers, Tony Lama was an Italian immigrant.
In every of those articles, the product (sneakers or boots) affords a method to inform a significant story.
Tony Lama, who helped popularize the cowboy boot, was from Italy. He moved to the United States as a younger boy.
National Brother’s Day
May 24, 2022, is National Brother’s Day. Similar to Mother’s Day (May 8) or Father’s Day (June 19), the event honors one of the vital human relationships.
National Brother’s Day could also be a possibility to profile brothers who impacted the business your corporation serves.
For instance, a web based retailer promoting film memorabilia or licensed merchandise may characteristic the Warner brothers, Harry, Albert, Sam, and Jack.
Consider recognizing the brothers who contributed to the business your corporation serves in honor of National Brother’s Day.
The 4 males created what’s now Warner Bros. Entertainment and have been pioneers in early filmmaking. The article may inform in regards to the brothers, how their household immigrated to the United States from Poland, and the way they began making movies. It may additionally focus on among the studio’s greatest early movies.
For your organization’s content material advertising and marketing, determine brothers who contributed to your business.