The new campaign was conceived by the Prime Video advertising and marketing and artistic groups, with technique through Droga5 London and artistic from 72andSunny. It goals to focus on how Prime Video is a portal to Amazon’s wider world of leisure that goes past simply watching a movie or sequence—it additionally contains procuring, sharing, listening, studying and extra.
The push consists of a number of spots and out-of-home advertisements rolling out within the coming weeks, every focusing on a selected sort of leisure “fan.” The debut advert speaks to those that love the fun of motion, with later executions to give attention to fantasy and trend aficionados.
“With this campaign, we needed to create a chance for patrons to know all of the leisure out there on Prime Video [and] invite clients on a journey to discover all we’ve got to supply,” mentioned Prime Video Chief Marketing Officer Ukonwa Ojo.
That contains choices which are out there at no further value to Prime members, akin to “Amazon Originals” together with “The Wheel of Time,” “Coming 2 America,” “The Tomorrow War,” “The Marvelous Mr. Maisel” and “Thursday Night Football,” in addition to theatrical releases out there for rental and greater than 100 subscription channels.
https://adage.com/article/marketing-news-strategy/see-amazon-prime-videos-new-brand-campaign/2382531
