Many entrepreneurs started to acknowledge the worth of video content material in 2020, and new analysis means that they’re now leveraging it to obtain a wide selection of goals.
MotionCue not too long ago printed its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics confirmed that 78% of entrepreneurs consider video helped them get new prospects in 2020. About 76% of companies that used video stated that it confirmed constructive ROI of their advertising efforts, and 85% of entrepreneurs consider that video will play an necessary function in advertising within the coming years.
As of this yr, the vast majority of entrepreneurs (70%) stated that video content material confirmed a constructive return-on-investment. Twenty-eight p.c stated that it helps them construct consciousness, whereas 24% claimed that it helps them clarify merchandise. Eighteen p.c straight attributed movies to a rise in gross sales.
Marketers and Video Content Effectiveness
Despite the advantages of video content material, earlier analysis signifies that many entrepreneurs nonetheless solely have fundamental video effectiveness measures in place.
Vidyard performed its “2021 Video Benchmark Report,” and information recommended that the majority entrepreneurs (34%) solely have “fundamental” video content material effectiveness measures in use. Nearly 32% claimed that they’ve “intermediate” video content material effectiveness measures in place, whereas 27% admitted they don’t have anything in any respect.
Nearly 65% of entrepreneurs famous the significance of accessing video-viewing information to qualify leads, interact prospects, and affect offers. In 2020, roughly 73% of organizations claimed that they’re utilizing some type of video analytics.