Jennifer Goodman Horowitz, HMC
Marketing and communications govt Jennifer Goodman Horowitz has launched the brand new advertising, public relations, enterprise improvement and editorial providers agency, Horowitz Marketing Communications.
HMC is a full providers company with a specialization in fueling development for know-how {and professional} providers organizations within the business-to-business and business-to-government arenas.
According to Horowitz, providers vary from establishing a corporation’s advertising and communications division/operate to creating a chunk of collateral. Featured choices are:
Strategic positioning (to incorporate shaping or redefining manufacturers to pivot into new arenas)
Content advertising
Digital advertising
Public relations
M&A communications (together with inner and exterior messaging and rebranding in help of a merger, acquisition or divestiture)
Building in-house advertising & communications groups
“Every mission, massive and small, shall be executed by extremely certified professionals with specialised abilities in addition to industry-specific experience,” Horowitz mentioned.
Over the course of her profession, Horowitz has been credited with taking part in an instrumental position in shaping and elevating the profile of main know-how {and professional} providers corporations akin to IBM, SAP, Xerox, Foley & Lardner and (most just lately) CGI, the place she was vice chairman of promoting and communications.
Horowitz joined CGI in 2016 and was charged with rebuilding and main the advertising and communications division of its subsidiary, CGI Federal — an entity that has grown right into a $1.4 billion group. In that point, she restructured and expanded the division from 4 to twenty+ personnel, broadened the scope, and led the staff to success beforehand acknowledged by WashingtonExec.
https://washingtonexec.com/2022/04/marketing-communications-exec-jennifer-goodman-horowitz-launches-horowitz-marketing-communications/
