ASAI received 1,450 complaints last year

A complete of 1,450 written complaints about 959 advertisements have been received by the Advertising Standards Authority for Ireland (ASAI) in 2021, the business physique’s annual report signifies. It represents a 12 per cent lower on the variety of complaints received the earlier year. The journey and vacation sector attracted the largest variety of complaints with 207.
Next in line was leisure (151) and family (145). Digital media gave rise to the very best variety of complaints by media (696), representing 48 per cent of all complaints, whereas complaints referring to broadcast media (TV and radio mixed) totalled 603 and outside media attracted 67 complaints, which was a rise of virtually half on 2020’s 36.
Of the 696 digital media complaints, 77 associated to influencer advertising advertisements, which comprised 5 per cent of all complaints received. The ASAI, which is the unbiased self-regulatory physique dedicated, within the public curiosity, to selling the very best requirements of selling communications, discovered that 68 advertisements have been in breach of the physique’s code of requirements.
Concerns
The report outlines that 73 per cent of last year’s complaints have been made on the idea that an advert was deceptive, whereas 9 per cent have been offensive. There have been a variety of different points lined by the ASAI code raised by members of the general public, together with issues about well being and sweetness, motoring, meals and drinks, telecommunications and alcohol advertisements.
The ASAI was began in 1981 and its code goals to make sure that all advertisements are authorized, first rate, sincere and truthful. The code covers industrial advertising communications and gross sales promotions in all media in Ireland, together with digital (on-line banners, web sites and social platforms), print, out of residence, radio, tv, leaflets/brochures and direct advertising campaigns.
Pictured is Orla Twomey, chief govt, ASAI 
 
 
 
 

https://advertising.ie/asai-received-1450-complaints-last-year/