MADRID, April 28, 2022 /PRNewswire/ — ISPD (the “Group”) (EPA: ALISP), the cognitive advertising group, introduced it had closed 2021 with pro-forma earnings totaling 121.7 million euros – a 36% improve over the earlier yr.Fernando Rodés, ISPD Executive Chairman”These results validate our means to foresee our shoppers’ wants in right now’s difficult surroundings,” mentioned Andrea Monge, CEO, ISPD. “Our monetary power and the variety of our merchandise in addition to the investments and integration processes we have undertaken will enable us to proceed strengthening our management, serving to manufacturers by means of our expertise to higher perceive what motivates shopper choices.”2021 resultsConsolidatedProfessional-forma (1)2021202020212020Total sales106.254.9122.289.9Net gross sales (2)105.754.4121.789.5Gross profit46.325.246.342.6% Gross revenue / Net sales44percent46percent38percent47.4%Personnel bills(28)(18.2)(28)Other working bills(12)(6.9)(12)EBITDA6.30.26.34.2Amortization / Depreciation(1.2)(0.8)(1.2)EBIT5.1(0.43)5.12Profit or loss0.6(3.25)0.6Consolidated revenue or loss earlier than taxes5.7(3.7)5.7Taxes(0.3)(0.4)(0.3)Consolidated web revenue or loss5.4(4.1)5.4(1.7)(1) Calculated after the merger between Antevenio/Rebold on Jan. 1st, 2020(2) Total revenue minus promoting discountsMilestonesThe Group’s consolidated revenue for all of 2021 totaled 105.7 million euros. After the profitable merger between Rebold and Antevenio in September 2020, pro-forma earnings improved by 36%, totaling 121.7 million euros because of the advert market’s restoration, particularly in the course of the second half of the yrThe earnings earlier than Interest Taxes, Depreciation, and Amortization (EBITDA) totaled 6.3 million euros, whereas web revenue reached 5.4 million euros.By enterprise space, digital media companies grew greater than 80% in response to the market’s new wants in right now’s digital surroundings. Affiliate advertising, which incorporates ISPD’s 4 key verticals (journey, style, schooling, and way of life), improved by 20%. Technology and related companies, whose exercise focuses on southern Europe, was affected by the area’s slower charge of restoration.The United States grew to become ISPD’s main market, with the nation’s share of gross sales now accounting for 46% of the group’s whole. Latin America at the moment represents 34% of the Group’s enterprise, rising 4 share factors this final yr. The larger quantity of exercise in the Americas is as a result of area’s speedier restoration. By distinction, Europe’s relative weight (together with Spain) now represents 20% of gross sales.ISPD maintains a strong monetary place, with 20.1 million euros in liquidity in comparison with 9.1 million on the finish of 2020 and a web monetary debt of -9.6 million euros.Organized to scaleStory continuesAfter the merger between Antevenio and Rebold, ISPD is making ready for a brand new interval of progress primarily based on its mission: connecting folks and types. To obtain this, the Group is introducing a brand new model identification which contains its forward-looking view of the market, shoppers, and customers.ISPD’s new strategic focus facilities on bringing better insights to manufacturers about customers’ wants and desires. The Group acquired Happyfication, the US knowledge intelligence and cognitive advertising firm, in September 2021 to meet this imaginative and prescient. Happyfication is a key instrument to having the ability to rapidly outline strategic plans for manufacturers whereas bearing in thoughts the context, wants, and needs of patrons in their respective classes. The Group thus goals to current proposals to manufacturers primarily based on the mix of ISPD’s methodology, expertise, and multidisciplinary group.In addition to incorporating Happyfication, ISPD continues to seek for new progress alternatives by means of joint ventures and investments in initiatives that can allow the Group to rapidly create worth and holistically develop working options for its shoppers.Fernando Rodés, ISPD Executive Chairman, shared that “We’re seeing the company world’s ever-faster digital transformation globally and we have demonstrated that we’re on the forefront of this course of. Business alternatives have emerged that did not exist earlier than, and our renewed company focus helps strengthen {our relationships} with our shoppers and information them in this new age.”To assist it obtain its progress aims, ISPD has introduced the appointment of María Pousá as Chief Growth Officer and Antón Astray as Country Manager for Spain. In addition, Charlotte Bouchet’s duties as Chief People and Transformation Officer have been expanded to embody collaborative initiatives between Group corporations on the world degree. In addition, Andrés Joannon has been named VP for Latin America whereas persevering with to function Country Manager for Chile.About ISPD ISPD is a cognitive advertising group redefining how folks and types relate. We mix cognitive science and creativity to supply our clients with end-to-end capabilities throughout our community of businesses. Our 500+ multidisciplinary specialists from analysis, knowledge science, strategic planning, artistic storytelling, shopper advertising, gaming, media, expertise options, and consulting ship breakthrough results for our shoppers. Visit us at ispd.com to be taught extra.Andrea Monge, CEO, ISPDISPD reports strong FY2021 resultsCisionView unique content material to obtain multimedia:https://www.prnewswire.com/news-releases/ispd-reports-strong-fy2021-results-with-121-million-in-revenue-301535153.htmlSOURCE ISPD
https://finance.yahoo.com/information/ispd-reports-strong-fy2021-results-110000303.html
