From once we had been little, our favorite celebrities have at all times occupied a tiny a part of our lives. From one thing as harmless as pasting posters within the bed room, or copying hairstyles, some fans take their fandom to the acute by even constructing temples of their names – all within the hope that sometime they’ll meet their favorite celebrities.Enter Mumbai-based CELEWISH – a phygital meet and greet platform that has onboarded greater than 1,500 influencers, actors, sportspersons, singers, and musicians – each nationwide and worldwide. Founded in 2021 by brothers Mohsin Khan and Anvarul Hasan, the startup helps fans meet their favorite celebrities over a cup of espresso. It additionally permits end-users and types for personalised and/or industrial video shoutouts, Instagram direct-messages needs, and ability studying from celebrities. Fans can e book these providers in trade for a charge that ranges between Rs 500 and Rs 20,000.Some of the favored names related with Celewish embrace wrestler and MMA fighter Ritu Phogat, music composer duo Salim and Sulaiman Merchant, veteran actor Prem Chopra, and worldwide actors together with Enrique Arce who performed the character Arturo Román within the Netflix collection Money Heist.Today, Celewish has greater than 1.6 lakh registered customers and over 500 manufacturers related with them. It has efficiently hosted over 2,000 video shoutouts for fans and greater than 150 model endorsements with high artists, together with movie producer Karan Johar (IITIIMShaadi.com) and actor Govinda (Amani Mobile Accessories). Some different manufacturers that the platform has collaborated with embrace Biryani By Kilo, Behrouz Biryani, Nivea, Godrej, and Dream11. The bootstrapped firm has generated round Rs 10 lakh income as of March 2021 as per the RoC filings made by the organisation. In the previous monetary 12 months, the startup claims to have scaled its income to over Rs 1 crore by extending its collaborations with extra manufacturers and influencers. How does it workThe platform is pretty easy to make use of. After registering, the person can seek for their favorite celeb with whom they wish to connect. They have a number of choices as to how they wish to interact – a digital or bodily meet-and-greet, personalised birthday, getting marriage needs on Instagram, or digital endorsement of their model. The prices for the providers are talked about alongside with the profile for the person’s readability, like another ecommerce platform. Mohsin and his crew of 18 members ensure that meet-and-greet is hassle-free for each the celeb and fans. Before the meet, the crew runs a background verify on the fans, fixes the date and venue at a 5–star resort, and sponsors the journey for each events. Commenting on her collaboration with Celewish, actor Tanaaz Ahmed tells YourStory, “Celewish is a secure platform for us to fulfill our fans. Although it is a reasonably novel idea, with the assistance of satisfactory promoting and funding, it might maintain and thrive in the long term.” CelewishGreater than meet-and-greetFor a very long time, Mohsin has labored carefully with the model advertising and marketing business. His brother Anvarul is additionally an influencer. Together, they recognized the hole that existed between celebrities and types, and determined to bridge it.“Many manufacturers don’t have the right hyperlinks to achieve out to those celebrities. Not everybody can pay money for a celeb’s supervisor by way of a Google search. Celewish helps manufacturers straight connect with the celeb. Both the celeb and the model can save a major period of time and power,” says Mohsin, Founder and CEO of Celewish.The brothers determined to make use of the contacts that they acquired throughout the influencer spectrum, manufacturers, and Bollywood to unfold the phrase about Celewish. As influencer advertising and marketing takes a stronghold within the business, Mohsin believes manufacturers must undertake platforms reminiscent of Celewish to search out the proper faces for endorsing their manufacturers.Mohsin says that the platform additionally supplies monetary help to celebrities who didn’t have a steady supply of earnings through the pandemic.“Many celebrities misplaced tasks and their reveals received cancelled. The platform supplies them not less than some quantity of monetary help and encourages them to proceed with their creativity,” he provides. Industry perspective and futureCelewish launched a brand new service known as Master Classes by Celebrities on April 22, 2022. Under the service, customers can study expertise from their favorite celebrities from all of the fields by way of digital lessons. Within a month of its launch, it has garnered greater than 150 enquiries. Mohsin feels that this function distinguishes itself from its market opponents together with Tring, StarClinch, and Jilmore. In the approaching days, Celewish plans to onboard extra worldwide celebrities whereas scaling its meet and greet platform and masterclasses.According to Markets and Markets, the worldwide influencer advertising and marketing platform market dimension would develop from $6 billion in 2020 to $24.1 billion by 2025, at a CAGR (Compound Annual Growth Rate) of 32 % through the forecast interval. Mohsin feels that this is an ideal alternative for Celewish to develop and turn out to be the popular platform for manufacturers and celebrities to faucet into the potential of influencer advertising and marketing and bridge the hole between celebrities and their fans.
https://yourstory.com/2022/05/mumbai-startup-celebrity-engagement-stars-endorsements-shoutout/amp
