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In the second quarter of 2021, TikTookay’s person base cracked the 1-billion mark. Even extra spectacular, it was topped the highest-grossing app of the identical 12 months. TikTookay continues to present nice potential for serving to companies attain new audiences. The platform can be loaded with instruments that may assist manufacturers and creators enhance their short-form video advertising technique over time. Read on to learn how to leverage TikTookay to widen your on-line attain this 12 months. Here are among the advantages of branding by way of TikTookay:Make your model extra approachableThe TikTookay app revolutionized the way in which individuals use social media. Unlike Instagram, there is not any strain to create hyper-edited images and movies on TikTookay. Here, you’d see distinctly extraordinary however extremely partaking content material from people and companies. So, what does it imply on your model?Since there is not any strain to look “excellent” on TikTookay, you possibly can showcase your model’s carefree and enjoyable facet. By posting easy-to-digest and relatable content material like quick movies and memes, you make your model extra approachable and follow-worthy within the eyes of customers.Related: How to Integrate TikTookay Into Your Video Marketing StrategyReach over a billion usersStatistics reveal that TikTookay has over one billion energetic month-to-month customers. That means the potential of exponentially boosting your on-line presence is greater than promising. TikTookay’s algorithm lands customers on random pages dubbed because the “For You Page” — or “FYP,” for brief. This automates content material discovery for customers whereas taking their pursuits and former interactions under consideration. In different phrases, your model can seem on TikTookay customers’ FYP even when they do not comply with you. As lengthy as your services and products are associated to their pursuits, you might seem entrance and heart to potential leads. You’d be shocked at how a lot simpler it’s to develop your following on TikTookay than on different platforms like Instagram and YouTube. What normally takes months of onerous work and paid advertisements might solely take a matter of days on TikTookay. Find potential influencersTikTookay says that its neighborhood is a mirrored image of “various ecosystems of creators, individuals, tradition drivers, and the whole lot in between.” Following by way of with their assertion, it is simple to discover influencers who match your model’s persona on the app.Traditionally, you want to scramble by way of numerous influencer discovery platforms to discover the appropriate influencer to convey your message. But with TikTookay, this may be executed after a couple of minutes of informal shopping. Thanks to its FYP function, you could encounter an influencer who matches your {qualifications} and desires with zero effort. It additionally frequently compiles trending hashtags, video results and songs that potential influencers hop on. Related: 6 Tips to Grow Your Business on TikTookay With Ads and InfluencersTikTookay creator instruments Other than discovering influencers, TikTookay additionally helps manufacturers create content material shortly and effectively— from content material ideation to creation. Using TikTookay’s “Creator Tools,” you possibly can entry analytics to optimize your technique, use the “Creator Portal” to discover studying assets, and leverage the “Promote” function to supercharge your attain. TikTookay additionally has some of the user-friendly video recording and modifying instruments on the internet. You can trim, rotate, and alter the velocity of clips inside the app. You also can play with quite a lot of stickers, results, filters and voice results to current your video simply the way in which you need. HashtagsTikTookay is undoubtedly a extremely aggressive area. To maximize your content material’s visibility, you want to maintain an eye fixed out for trending hashtags. Hashtags assist categorize content material everywhere in the platform. They are additionally clickable, permitting customers to discover a lengthy record of associated images and movies with one faucet. The excellent news is, TikTookay can present an inventory of hashtag strategies when you’re creating your submit. There’s no want to depend on paid hashtag or key phrase analysis instruments to search for hashtag concepts on your content material. Now, let’s discover TikTookay content material methods that get views and can enable you to win new audiences:1. Upload captures of eventsDo you may have an upcoming occasion? Share some “behind-the-scenes” images and clips of your occasion or seminar. If you need, you possibly can run TikTookay LIVE protection for individuals who could not take part in your occasion in particular person.Take it a bit of additional by sharing particulars concerning the occasion within the submit’s caption. You can share some key takeaways, ask questions, inject related hashtags, and brazenly invite extra customers to attend subsequent time. This technique will help you attain new individuals and spark curiosity in your future occasions.Related: This Is Why Your Brand Should Be Using TikTookay Right Now2. Ask questions on the thumbnail and reply them within the videoAsking questions is an efficient TikTookay engagement technique that can make it easier to stir conversations round your model. A easy approach to do that is to document a video answering a continuously requested query.To draw extra views, use a thumbnail that shows the query you are about to reply. Thumbnails function the quilt picture of your content material, permitting customers to know what it’s about from the get-go.3. Show POV tutorialsGot a brand new product or thought within the works? Give your target market a firsthand take a look at how to use your product or skilled providers by way of POV video tutorials. Walk them by way of the dos and don’ts on how to take advantage of out of your model’s choices. By specializing in the issues that your product solves, you possibly can flip the heads of potential prospects who’ve by no means heard of your model earlier than. For current prospects, you possibly can share “hacks” that may assist them squeeze essentially the most worth out of their buy. 4. Give followers a sneak peek at your organization cultureWant to introduce your followers to your organization tradition? Show them what it is like to work at your organization by flexing your office services.Create a digital tour of your workplace to give your followers an thought of what a typical workday appears to be like like on your workers. Show off cool office options that may pique their curiosity and present that they will anticipate high quality and reliability out of your group.5. Let followers determine your subsequent submit’s subjectIf you are working out of concepts on your subsequent TikTookay submit, use TikTookay Questions.TikTookay’s Q&A function permits customers to ask questions instantly out of your content material. At the identical time, you possibly can reply questions compiled on TikTookay’s Q&A web page to set up your authority as a supply of knowledge. Related: Here’s Why Not Being on TikTookay Is a Huge MistakeWhether you are a startup or a longtime enterprise, TikTookay makes a wonderful platform for future-proofing your on-line presence. With over a billion customers and low boundaries to entry, it might be the important thing to accelerating your model’s progress this 12 months.Just comply with the methods above to create partaking content material, and develop your digital footprint by way of this wonderful platform.
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