BALTIMORE–(BUSINESS WIRE)–Diamond Sports Group (“Diamond”), a subsidiary of Sinclair Broadcast Group (NASDAQ: SBGI), in the present day introduced Michael Schneider has been named Chief Operating Officer and General Manager of Bally Sports+, its new direct-to-consumer (DTC) sports activities division.
In this newly created function, Schneider can have operational oversight over the Bally Sports+ participatory DTC sports activities platform, anchored by Bally Sports’ dwell occasion programming, whereas offering followers a year-round alternative to have interaction with content material and communities they’re most enthusiastic about.
Prior to becoming a member of Bally Sports, Schneider was the Vice President of Brand and Content Marketing at Hulu, the place he led the groups driving Hulu’s advertising and marketing efforts throughout the SVOD and Live TV companies. Schneider additionally oversaw model advertising and marketing and technique, viewers improvement, dwell and licensed content material advertising and marketing, social media, sports activities advertising and marketing and the day-to-day efficiency of Hulu + Live TV. Under Schneider’s management, Hulu launched and grew Hulu + Live TV into the main U.S. dwell streamer.
Commenting on the appointment Rob Weisbord, Sinclair’s COO and President of Broadcast stated, “Throughout his profession, Michael has efficiently launched and developed DTC streaming and service platforms and created immersive engagement experiences. He is a terrific addition to the workforce as we construct out the Bally Sports+ providing, its unique content material and passionate fan group.”
Prior to becoming a member of Hulu, Schneider was a founding member of the PlayStation Vue launch workforce, main buyer advertising and marketing and technique and accountable for the service’s launch and enterprise progress. Schneider has additionally held a number of senior advertising and marketing roles at Charter and Time Warner Cable the place he led buyer engagement and loyalty initiatives.
“Local sports activities followers are in want greater than ever of a viewing expertise the place they’ll stream and get nearer to their favourite groups in additional direct, interactive and significant methods,” stated Schneider. “I’m excited to guide the Bally Sports DTC workforce as I consider our platform is the most effective positioned to push the trade ahead and redefine native sports activities for the followers of in the present day and tomorrow.”
Schneider has been named to the celebrated AdAge 40 below 40 record and was named one of probably the most highly effective advertising and marketing leaders in streaming by Business Insider. He holds an MBA from the NYU Stern School of Business and a BA from Vassar College.
Schneider was chosen following a nationwide search carried out by TurnkeyZRG.
About Bally Sports
The Bally Sports Regional Networks are the nation’s main supplier of native sports activities. The 19 regional networks, owned-and-operated by Sinclair Broadcast Group, embrace, Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West and Bally Sports Wisconsin. The Bally Sports RSNs function the TV dwelling to greater than half of all MLB, NHL and NBA groups primarily based within the United States and produce over 4,500 dwell native skilled telecasts annually along with all kinds of regionally produced sports activities occasions and applications. For extra regional sports activities protection, obtain the Bally Sports app and go to www.BallySports.com.
About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc. is a diversified media firm and a number one supplier of native sports activities and information. The Company owns and/or operates 21 regional sports activities community manufacturers; owns, operates and/or supplies companies to 185 tv stations in 86 markets, owns a number of nationwide networks together with Tennis Channel and Stadium; and has TV stations affiliated with all the most important broadcast networks. Sinclair’s content material is delivered through a number of platforms, together with over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsON and STIRR. The Company commonly makes use of its web site as a key supply of Company data which may be accessed at www.sbgi.web.
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