About Flinders
Our daring imaginative and prescient, captured in our Strategic Plan: making a Difference: The 2025 Agenda, is to be internationally recognised as a world chief in analysis, an innovator in modern schooling, and the supply of Australia’s most enterprising graduates.
To realise this ambition, we just lately made a big organisation change to a six College construction with knowledgeable workers and providers alignment.
We recognise the important thing to our success is phenomenal folks and we’re looking for an impressive particular person to affix the group of our remodeled college.
Employment Type:
Continuing
Position Summary
Availability:
Continuing | Full-Time
Compensation Grade:
Higher Education Officer Level 7
Salary Range:
$88,384 – $97,837 p.a.
Reporting To:
Digital Marketing and Automation Lead
Office of Communication, Marketing and Engagement
Working below common to broad path, the Digital Campaign Specialist function is chargeable for implementation, optimisation and reporting associated to Flinders University pupil recruitment campaigns
This function is chargeable for connecting paid media campaigns, automation and web site, to realize pupil recruitment targets and actions that align with broader advertising and marketing and communication methods and campaigns to ship measurable outcomes in line with key University aims within the 2025 Agenda.
The function will implement progressive concepts and applied sciences that perceive and drive person journeys via personalisation and automatic communications, together with integration with the CRM, Marketo and Adobe Experience Manager.
Key Position Responsibilities
Working in collaboration with the Digital Marketing Innovation group and broader Marketing group, the Digital Campaign Specialist is accountable for:
Developing, implementing, and managing digital advertising and marketing and social media campaigns to help advertising and marketing campaigns, occasions, and constructive information to assist construct the profile of the University and ship measurable outcomes in line with key University aims within the 2025 Agenda. This features a robust give attention to pupil recruitment, model, and occasion.
Acting because the conduit between groups to implement a completely built-in strategy to campaigns referring to model and pupil recruitment. This will embrace creating and implementing paid media campaigns, implementing automation campaigns to help lead era and nurtureand working with the web site group to evaluate marketing campaign efficiency and implement Conversion Rate Optimisation (CRO) to drive enhancements in pupil recruitment campaigns.
Collaborating with inside groups, exterior businesses and College advertising and marketing roles to plan, implement and enhance digital campaigns and search engine optimisation.
Providing ongoing reporting and marketing campaign monitoring to satisfy digital attain, viewers, engagement and conversion KPIs, in addition to the formulation and implementation of suggestions for marketing campaign optimisation towards recruitment and different University targets.
Working with the Social Media and Digital Marketing Coordinator, figuring out alternatives for native social media content material, together with marketing campaign integration.
Implementing methods and creating digital advertising and marketing campaigns that generate leads and nurture relationships with exterior stakeholders, together with future college students and drawing on advertising and marketing automation and personalisation applied sciences (Marketo and Adobe Target) which are in accordance with permitted pointers and insurance policies and combine with the University’s CRM.
Keeping abreast of digital and content material traits, algorithms and platforms to steer and advise on progressive digital options for the University. This consists of privateness and platform modifications and the power to seize knowledge.
Working in Adobe Experience Manager (AEM) to create progressive, correct and fascinating touchdown pages, microsites and different digital platform options to combine with main campaigns and initiatives, with a give attention to seize knowledge and conversion fee optimisation.
In collaboration with the Creative Studio, creating partaking digital content material choices.
Preparing copy for digital advertising and marketing throughout a spread of channels and platforms.
Working with exterior digital businesses to ship efficient campaigns that obtain return on funding and meet targets, together with pupil recruitment.
Any different tasks in line with the extent of the place as assigned by the Supervisor and/or the University.
Key Position Capabilities
Tertiary {qualifications} in advertising and marketing or associated subject or demonstrated equal expertise and expertise.
Demonstrated capacity within the supply of inventive and progressive built-in advertising and marketing campaigns throughout on-line channels that ship measurable outcomes with a give attention to pupil recruitment.
Experience in delivering and offering recommendation on finest observe ideas and requirements for digital content material and concentrating on throughout digital advertising and marketing platforms.
Solid data of search engine optimisation, SEM, content material advertising and marketing, conversion fee optimisation, advertising and marketing automation, retargeting, analytics and reporting (together with Google Analytics, social and marketing campaign reporting).
Demonstrated capacity to work autonomously in addition to working collaboratively as a part of a group, train initiative, judgement and well-developed problem-solving expertise while deciphering and making use of related insurance policies and procedures.
Experience in working with inventive and media shopping for businesses.
Experience within the implementation of lifecycle advertising and marketing campaigns for recognized and unknown prospects. utilising 1st social gathering knowledge, advertising and marketing automation and different 1:1 engagement instruments, together with reporting on analytics and deciphering and making use of related insurance policies and procedures.
Experience within the improvement of partaking and personalised net and digital content material tailor-made to numerous audiences via the event and understanding of buyer journey maps.
Demonstrated organisational expertise and a capability to prioritise workload to satisfy deadlines and handle a number of tasks concurrently with out compromising on outcomes.
Highly developed written, oral and interpersonal expertise, with the power to speak successfully with folks in any respect ranges and put together correspondence, briefs and different paperwork.
A dedication to excellence and the ideas of steady enchancment and the power to develop and ship plans, measure outcomes and report on potential enhancements for the longer term.
Experience working with Automation Platforms and CMS required, expertise with Marketo and Adobe Experience Manager is fascinating.
An understanding of the Australian greater schooling sector is fascinating.
For extra info concerning the place, or to have a confidential dialogue, please contact: Vanessa Loban
Prescribed Conditions for Employment
Flinders University has launched a COVID-19 Vaccination Policy that requires all new workers members to be updated with their COVID-19 vaccinations, topic to medical exemptions and restricted exemptions.
Information for Applicants:
You are required to offer a suitability assertion of not more than three pages, addressing the important thing capabilities of the place as outlined above. In addition, you’re required to add your CV.
A sound National Police Certificate which is passable to the University may even be required earlier than the profitable applicant can start on this place.
We are looking for to extend the variety to enhance equal alternative outcomes for workers, and subsequently we encourage feminine candidates, folks with a incapacity and/or from Aboriginal or Torres Strait Islanders descent to use
Please observe, late functions and functions despatched by way of businesses is not going to be accepted.
Applications Close 11:59pm:
15 Jun 2022
https://www.timeshighereducation.com/unijobs/itemizing/295601/digital-campaign-specialist/
