Marketing our privacy products while preserving privacy 

Marketing our privacy products while preserving privacy 

When we launched Mozilla VPN, a quick and easy-to-use VPN, it was in a market crowded by firms making guarantees about privacy and safety and we believed our popularity for constructing products that enable you to maintain your info secure would make our product stand-out. To date, tens of 1000’s of individuals have signed as much as subscribe to our Mozilla VPN, which gives encryption, device-level safety of your connection and data at any time when you might be on the internet.

As we proceed to search for new methods to develop our viewers, we noticed that a lot of our rivals used internet online affiliate marketing as a strategy to get folks to purchase their service. The problem is that internet online affiliate marketing is an area rife with tons of information assortment practices. At Mozilla, on-line privacy has all the time been one in all our prime priorities. We knew that to ensure that us to pursue internet online affiliate marketing we must do it in a clear approach with as little information as doable to supply folks with one of the best privacy doable. 

Prioritizing privacy proper from the beginning with internet online affiliate marketing

You’re out there for a brand new cellphone and begin by doing analysis on critiques websites, then decide one of many web site’s prime decisions and click on on the hyperlink to purchase? This is an instance of internet online affiliate marketing. Essentially, a trusted media web site is giving their thumbs up so that after you click on on the hyperlink to purchase they receives a commission for that referral. Companies use internet online affiliate marketing as a technique to leverage well-known publishers to convey consciousness of their products and drive folks to purchase. 

Data assortment occurs when folks’s info is shared as soon as they click on on a hyperlink both by a writer’s web site or utilizing an influencer’s code. There is an attribution tagged to that hyperlink or code in order that the writer or influencer will get credit score for sending that consumer to the corporate’s web site. During that transaction, info like an IP deal with or some other extra information concerning the individual is handed by a 3rd social gathering, an affiliate community accomplice. 

At Mozilla the place we prioritize folks’s privacy, selecting the best affiliate community accomplice was our first step. We chosen Commission Junction as a result of they’ve expertise within the VPN class and have been prepared to collaborate with us to construct a privacy-forward resolution for attribution. 

Together with our engineering crew we built-in internet online affiliate marketing in a approach that was designed to restrict information switch and assortment. We solely accumulate and go the information essential to credit score an affiliate community accomplice with the subscription they helped us get. We use a server-to-server integration to stop leaking consumer IP addresses. Our code is open supply to make sure transparency round this information. 

We inform folks about this upon accessing our web site and individuals who don’t want to see this information collected can choose out.

Upon accessing our web site, you may choose out if you don’t want this information collected

This method is in line and a mirrored image with our lean information practices and our privacy promise.

Since the launch of our internet online affiliate marketing program in April, we proceed to judge firms who’re aligned with the identical values that we embody and characterize one of the best of the online.

Now out there with a seven-day risk-free trial

Summer is simply across the nook and as you start planning your trip, whether or not you’re staying in a lodge or renting a house, or touring between airports or espresso retailers, you may have peace of thoughts utilizing Mozilla VPN wherever you might be. Mozilla VPN encrypts your connection defending your privacy and concealing your location. You can really feel secure figuring out that Mozilla VPN doesn’t log or promote your information. Starting this month we’re providing a seven day-free trial for cellular units (Android and iOS) so you may get safety “on-the-go” wherever you browse the online. 

Building privacy products at Mozilla

We know that it’s extra essential than ever so that you can be secure, and so that you can know that what you do on-line is your personal enterprise. Developed by Mozilla, a mission-driven firm with a 20-year monitor document of combating for on-line privacy and a more healthy web, we’re dedicated to innovate and convey new options to the Mozilla VPN. By subscribing to Mozilla VPN, customers help each Mozilla’s product growth and our mission to construct a greater internet for all. 

Check out the Mozilla VPN and subscribe at present from our web site.

Device-level encryption from a reputation you may belief Try Mozilla VPN

For extra on Mozilla’s privacy products:

https://weblog.mozilla.org/en/products/mozilla-vpn/marketing-our-privacy-products-while-preserving-privacy/

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About the Author: Amanda